On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…
- The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business
- The best customer for your new offer… so obvious, yet so often overlooked
- How collectibles induce the desire to own… effectively getting customers back time and time again
- A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)
- Plus plenty more!
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Wizard of Words
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