We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too. Listen in and discover… The one thing your…
GS 163: The Missing Piece of The Success Equation Puzzle
On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you’ll be able to achieve more than you ever thought possible. Listen in and discover… An old saying that holds the key to getting what you…
PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion
The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story. That’s because Vito understood…
PGS 161: Wizard on Wealth
One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them….
PGS 160: (Part 2) 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members
Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas. This week I finish off this membership series with the third and fourth area to focus on in your membership. It’s these final two areas where the big…
PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)
Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on. Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more…
PGS 158: How to Make Your Membership Group Stick
If you run any kind of membership, then you’ll want to listen to today’s show right now. That’s because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises. I’ve helped hundreds of my members over the years launch some kind of membership. I’ve…
PGS 157: Confused Prospects Don’t Buy
Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell. So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more…
PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it
Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse. As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling…
PGS 155: The Forbidden Remix of the Collier Principle
I’ve called today’s show: “The Forbidden Remix of the Collier Principle.” That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant,…
PGS 154: How to STOP Being a Slave to Your Emotions
Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response. It’s a deep subject… and we haven’t got time to do it justice… but I’ve got a couple of good…