Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank. Listen in and discover… How chasing validation from peers could severely limit the amount of money you make Why filling your facebook group with Gurus isn’t such a bright…
PGS 120: How to Create Customer Promotions That Sell
On this week’s show, I talk about creating promotions to existing customers. A few things change when selling to customers as opposed to new customers. Yet a few critical things remain the same. Listen in (just press the play button above) and discover… The one thing business owners forget to do when promoting to existing…
PGS 119: How to Cash in on the Biggest Buying Frenzy of the Year
On this week’s show, I talk about the biggest buying frenzy of the year which is Christmas. We cover a lot of ground and talk about all kinds of promotions you can use to take advantage of the silly season. Listen in (just press the play button above) and discover… How to get your prospects…
PGS 118: 2 Marketing Breakthroughs You Won’t Hear About on Social Media
On this week’s show, I talk about two marketing breakthroughs you won’t hear about on social media. For the right person, this show could be worth a fortune. You can thank me later. Listen in (just press the play button above) and discover… Three words that used to piss me off when I was broke…
PGS 117: How to Use the Fascinating Power of Curiosity to Ramp up Your Sales
On this week’s show, I talk about the late great copywriter Mel Martin… and more specifically talk about ‘fascinations”. You’ll see how to use the fascinating power of curiosity to ramp up your sales. Point is; we humans are curious creatures. When something is hidden from us, we’ve got to know the answer. It eats…
PGS 116: How to Stay Focused in an Unfocused World
This week’s show is a little different. Instead of having a set agenda, Tam and I just got to talking about life, success and staying focused in a world that’s so distracted. It’s the blunt advice not many want to hear. That’s okay. My advice and thoughts have never been for the masses. But for…
PGS 115: Old School Info-Marketing Game Changes
On this week’s show, we’re going old school once again, this time on my favourite subject info-marketing. I got hooked on selling information products back in the late 90s. I bought every product I could afford on how to start a Mail Order, Info-Marketing business… I made a lot of mistakes. Had a lot of…
PGS 114: Old School Marketing Formula That Really Works
On this week’s show, we’re going old school and getting back to basics. Fact is, everyone wants new. They want ninja hacks and shining bright objects to latch on to. Trouble is, if your promotions aren’t based on the pure fundamentals of Direct Response, then no amount of ninja hacks are gonna help you. Listen…
PGS 113: 4 Mistakes Copywriters Make That Sabotage Their Earning Potential
Last time, I talked about 4 ways copywriters can maximise their income. And on this week’s show, I’m going to keep that theme going… except this time, I’m going to talk about 4 mistakes copywriters make that sabotage their earning potential. Listen in (just press the play button above) and discover… The one thing you…
PGS 112: 4 Ways Copywriters Can Maximise Their Income
This week’s show is mainly for freelance copywriters however there are plenty of lessons for non-copywriters as well. I reveal simple ways you can expand your income and get better results for your clients. Listen in (just press the play button above) and discover… The one thing you must get right when taking on any…
PGS 111: How to Set Expectations So Your High Prices Seem Real Low
On this week’s show, I reveal a simple, yet advanced convert persuasion play few know and even fewer use. And it’s all about setting expectations with your audience, so they are more inclined to accept what you say. Not only that, it’s a perfect play when selling high priced products or services. Listen in (just…