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Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change.

One person who really gets this is Eve John. From a simple idea that launched a worldwide retail product, to helping tradies get more jobs, right up until today where she helps women succeed in business, Eve has constantly adapted to everything life has thrown at her. And I’m pleased to say, she is my special guest on this week’s show.

Listen in and discover…

• How a simple idea that solved an annoying problem led to worldwide distribution of Eve’s product… see the tagline I created that distributers loved
• How to turn a negative emotion into a positive result]
• A simple mistake that cost Eve $10,000.00 a month and how she used this bad experience to propel her forward in a new and exciting direction
• How to harness your experience from one industry and easily adapt to another
• Why niching your services can be a blessing and a curse
• Kennedy’s ‘inch wide, mile deep’ model and how Eve applied it to a new business to get great results
• Eve’s outrageously effective steps to quickly establishing your authority in any market
• Controversy sells! Why throwing rocks at your market’s enemies instantly builds a rock solid bond between you and them
• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception.

So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show.

Listen in and discover…

• Two reasons we do not have guests on the show and why I made the exception

• How to maximise the profit potential of every lead you get

• Kennedy’s ‘Sales Prevention Department’ and how to stamp out this insidious sales-hurdle from your business

• From first enquiry right up until the sale… see the steps John takes to ensure maximum sales

• How to make more money without spending more on marketing

• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Have you ever agreed to do something for someone when you really haven’t got time for yourself? You don’t want to offend, so you agree, and get behind on your own stuff?

Or have you ever felt too afraid to step up and stand out, for fear of criticism?

If so, you’re not alone. We’ve all been guilty. And it’s this “need to please” that drives your actions

So on today’s show I talk about needy behaviour and how to overcome it. Because when you boil it down, neediness is born out of fear. And fear robs you of building a successful future.

Just a few of the things I cover on the show are…

• How folks manipulate people with ‘hearts of gold’ … they’ll waste your time, waste your energy, and disrupt your peace of mind… see how to protect yourself

• How to say no without offending so you can focus on what’s really important, YOU!

• The one thing guys do immediately after a hot date that forever banishes them to the ‘friend zone’

• How clients can smell your need a mile away and why this sabotages your business, your fees, and your self-image

• A simple emotion you can harness that defeats your fear and lets you stand up, stand out, and get noticed

• How to banish fear and need forever… it’s not easy but it is a simple process

• Plus, you know, plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I do get a bit blunt on the show. But you’re used to that.

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This week’s show is all about writing copy that gets attention and really gets in there and stirs the emotions. I give you 3 effective ways to do this. By the way…

Consider this…

The word EMOTION means ‘disturbance’ from the Latin ‘to disturb or agitate.’

Now there’s a BIG lesson right there. So basically, that’s the theme of this week’s show. If you’re the sensitive type, might pay to skip this episode. However, if you’re sick of writing bland and boring vanilla ads that put people to sleep, and you want to inject your ads with the exact recipe people crave, then hit the play button now.

Just a few of the things I covered on the show are…

• Why most ads suck even if they are technically correct… see what they lack and how to fix this insidious problem so your ads are seen, read and acted upon
• How to add “Emotional Disturbance” in your advertising so your audience sit up and take notice of your ads
• Why Shock Therapy is good for sales
• A forbidden feeling that banishes the afflicted to a life of seething rage and misery… see what it is and how you can avoid this insidious trap
• The National Enquirer’s secret to writing attention getting, stop-them-in-their-tracks headlines
• The reason some folks believe Elvis is still alive and singing in a cocktail lounge in Vegas… and how you can tap into such beliefs and make more sales
• A simple yet very effective headline template that targets a very specific and raw emotion inside your audience
• How to target ‘forbidden feelings’ in your ads to instantly capture attention… plus two real-world examples you can easily adapt and use in your advertising
• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Let’s face it. It’s getting harder to get attention. There’s so much noise. So much clutter. So many conversations going on. So on this week’s show, I reveal a simple way to get your audience to sit up and take notice of your message.

Just a few of the things I covered on the show are…

• A simple email that caused a flurry of backlash but also orders

• Why a simple challenge snaps people awake and gets some of them foaming at the mouth

• Two ways people act when challenged… get ready for extra orders but also some butt-hurt comments

• How to think like an entrepreneur when challenged instead of like a spoilt child… this way you’ll actually learn a big lesson about yourself

• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I mentioned on the show a simple sentence from a long sales letter that caused a real fuss. Yet also attracted the right kind of people to my offer.

See the full letter here: http://www.petegodfrey.com/cashcopy

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On this week’s show, I delve into the world of Facebook groups… and give you 3 must have elements to include in your group discussions. This way, you get your audience engaged and eager to read your posts.

Just a few of the things I covered on the show are…

• Why the ‘engagement at any cost’ mantra is bad for business

• A simple checklist ensures your posts are engaging the right kind of people

• The one thing all humans crave and must be included in your group

• How to inject your group with enthusiasm and plenty of interaction

• PLUS way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

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I had a few weeks off from the podcast over the break but now I’m back for another year. And on this week’s show, I share my take on goals and New Year resolutions.

So this week’s show is all about how to reach your goals… how to reach your full potential. And don’t worry, I don’t get bogged down on the all the goal setting rituals. In fact, I’m going to show you one thing you can do that is far more effective and long lasting than mere resolutions or goals. 

Just a few of the things I covered on the show are…

• A simple question to ask yourself that takes the pressure off you and lets you go for your goals without stress or delay
• Timing of your resolutions is critical if you want to reach your goals… see the absolute worst time to make them
• Why doing this one thing is way more effective than mere goal setting or resolutions
• PLUS plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

 

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On this week’s show, I thought it’d be a great idea to do a special Best of the Best Show… and recap on a few of the best bits of the show for 2017.

Obviously, I didn’t share all the best bits because we’ll be here all week. So I randomly picked out a few points we’ve covered during the year… and added some more lessons to the subjects.

Just a few of the things I covered on this SPECIAL show are…

• The easiest way to make more money… it’s so simple you may dismiss it 
• Why dining out with Joe Sugarman pays off big for this humble Wizard… and how this piece of advice can do the same thing for you 
• A surprisingly easy way to build instant rapport even with complete strangers 
• 3 ways to add urgency to your promotions so your prospects buy now not later 
• The one critical thing all FB ads must contain for maximum response 
• How to add sincerity to your marketing so you create an instant bond with your audience 
• PLUS plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

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On this week’s show, I talk about creating promotions to existing customers. A few things change when selling to customers as opposed to new customers. Yet a few critical things remain the same.

Listen in (just press the play button above) and discover…

• The one thing business owners forget to do when promoting to existing customers…
• Why this one principle of product launches must be applied to all of your promotions…
• A simple way to bump up the response of your Direct Mail Promos… and how this builds anticipation and desire in your customers so they want to buy now…

And plenty more including…

• A great promotion for any business owner with a physical location… this builds a strong bond with your customers…
• A great way to sell continuity to your customers… in fact, there’s not much selling needed at all…

And that’s just the tip of the ice-berg… a mere fraction of the sale-boosting info covered on this week’s show.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

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On this week’s show, I talk about the biggest buying frenzy of the year which is Christmas. We cover a lot of ground and talk about all kinds of promotions you can use to take advantage of the silly season.

Listen in (just press the play button above) and discover…

• How to get your prospects hot and hungry for your promotion so they are just itching to buy when you open the doors on your sale 
• Why you don’t have to discount to make big money with your sales… HINT: do this one thing instead 
• A great way to get extra sales once your main sale is over 
• How to add urgency and scarcity to your sale so your prospects buy now not later

And so much more including…

• 2 BIG things to keep in mind when it comes to marketing 
• How to sell info-products on Xmas day

And that’s just scratching the surface of all the sale-boosting info covered on this week’s show.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

And when you do, just send me an email and I’ll send you a little gift. C’mon… share the love.