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On this week’s show I reveal two insidious traps that sabotage success.

And we’ve all been guilty of them at some point in our lives and I’m sure you’ll recognise them once they are revealed. Fact is, after going around the sun 52 times, I now thoroughly believe it’s these two traps that cause more harm to your dreams of a successful life than anything else.

They rob you of your purpose. They steal your energy. They exploit your weaknesses. And they sabotage your success.

So today’s show is pretty damn important. And after today, you’ll be aware of these two despicable traps… and awareness is half the battle won.

Listen in and discover…

• The one insidious habit that robs you of a successful future… it’s natural, we all do it, yet left unchecked it can consume your life and shatter any dreams of success

• Why making difficult decisions is the key to moving forward in life and in business… keep putting them off and you keep putting off success

• Our guilty pleasures… and how they stand between you and where you want to be

• How to shamelessly target ‘the two internal success killers’ in your copy so you make more sales… see how many successful Gurus do this (and why it makes me squirm) PLUS the copy click they use to get people to part with their money

• Plus plenty more so hold on tight!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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How authentic are you?

The past few years, the buzzword online is authenticity. You’ve got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on.

I think they are wrong. To me, they’re not being authentic they’re just being childish. And I’ll tell you why on the show.

Listen in and discover…

• How to be authentic without sharing your most intimate secrets… yep, you can be sincere and strategic at the same time

• Why sharing every thought, feeling and emotion on social media sabotages your credibility… and what to do instead

• How to be authentic while adapting to different surroundings and people… see why when you bend a little, amazing opportunities open up to you… doors which were previously shut tight against you, miraculously open with even a gentle knock

• How much should you reveal about your life on social media? I reveal the two questions you must ask BEFORE posting anything on social media… this helps you avoid any potential angst and embarrassment later on… but also… ensures every post you make enhances your credibility and doesn’t diminish it

• The 9-word philosophy that almost forces you to write sincere, engaging posts! You can’t miss with this one.

• And way too much to mention…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors.

Listen in and discover…

• How to turn your high price into a benefit… see why hiding your high price is a mistake, and why you should highlight your high price, effectively turning your higher price into a compelling reason to buy 
• My premium pricing copy template… and why it’s so effective at attracting quality customers who want the best and do not care what they pay to get it 
• Why telling your story attracts the right kind of audience… and why this is critical when selling at premium prices 
• 2 Kinds of horror stories… see what they are and how to use them 
• How to add more value to your offer… makes your pitch almost irresistible 
• Plus plenty more including several old school ways to get a rush of customers.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

 

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you’ll realise I can never be accused of being a motivational expert.

Yet some times, it’s the bitter pill you need to swallow that makes all the difference.

So listen in and discover…

• Curb their enthusiasm… the talk every copywriter or consultant must have with a new client that lays the platform for a productive and stress-free relationship 
• Adulting… what it is and why it’s so important for your continued success 
• Why the world won’t beat a path to your door if you build a better mouse trap… and what you should do instead 
• To succeed in any endeavour you must do this one thing… not doing so banishes you to a life of envy and frustration 
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about finding your voice and building a tribe of raving fans who hang on your every word. And I brought in a special guest to give me his take on this important subject.

From humble (and sometimes shocking) beginnings, Mitch Miller has carved out a big audience who hang on his every word. So even though I said no more guests on the show, I made an exception this week with Mitch. That’s because when it comes to persuasion, Mitch has a unique and profitable style that works.

There was no plan with this interview. No notes. We just sat down and discussed what it takes to build a tribe of excited fans. I enjoyed this one. You will too.

So listen in and discover…

• The authenticity trap … the mistake many people make when it comes to authenticity and how this flaw repels your chosen audience faster than a politician breaks an election promise

• The Tee-Shirt content test… see what it is and how this forces you to create audience-focused content that attracts, engages, and ultimately sells

• How to become untouchable in your marketplace… the core truth that lets you stand out and above those who wish to bring you down

• A simple way to monetise your personal brand… so easy to do once you’ve built your tribe

• How to make money by giving it all away… a shocking new concept of Mitch’s enrages info-marketers yet delights his fans

• The biggest mistake Mitch made when starting out… and I see this same mistake repeated every day on social media

• The one thing you must guard at all costs… not doing so shatters the sacred bond you’ve built with your audience

• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about YOU (your favourite subject). This should please you. More importantly, it’s about how to make yourself irresistible to your chosen audience.

So relax, settle back and listen in and discover…

• What you don’t know can hurt you when it comes to positioning… see why knowing half the info lands you in trouble 
• The one absolute truth of human psychology that lets you overcome your fear of self-promotion 
• How to connect at a deeper level with your audience with one simple story 
• Why admitting flaws is such a powerful connection tool… PLUS see how many get this wrong and end up repelling the audience they so desperately want to attract 
• What goat testicles, erectile dysfunction, and a rogue salesman from the 1930’s have in common… and why knowing this gives you the ultimate power to persuade 
• The one thing movies leave out that makes them so popular and entertaining… and you must do the same if you want to build, inspire and grow a tribe of passionate fans 
• The Guru Greed Game and how to avoid this insidious condition 
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all about living with passion and going after your dreams.

So settle back and listen in and discover…

• If you want something bad enough, chances are you’ll get it… however you must do this one thing first, and it’s this one thing many will never do.

• The two biggest excuses most people make when it comes to investing in themselves… and why these excuses shackle them to a life far below their full potential.

• The infamous Madge and George story… and the BIG lesson it contains when selling any product or service.

• Why living with passion magically attracts an engaged audience… and how passion truly is the secret to success in any endeavour.

• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

 

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them.

So settle back and listen in and discover…

• The Enemy in Common Click and why it’s so damn powerful at connecting with your audience at a raw emotional level. (Also, see the one thing you must include in this click to maximise its effectiveness.)
• The Headline Template I Used When Writing a Sales Letter For Matt Fury … try it out for yourself and don’t forget to thank me.
• Two Easy Headlines Templates that grab the attention of your audience (it’s like waving a red flag in front of a bull).
• Why Everyone’s Grass Looks Greener from your side of the fence and how to use this simple fact to ramp up your sales.
• A Side Lesson if Your Selling Improvement … do this one thing instead and watch your sales soar.
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement.

Listen in and discover…

• How to create irresistible offers so tempting, your audience is incapable to resist! (You get to see what your audience secretly craves above all else… and why your offers must target and satisfy this selfish craving.)

• Watch your language! (I reveal how one word can kill your offer… and I give you an example from a recent Power Call of a “one-word sales killer” plus the easy fix that solved the problem.)

• Tell-Tale signs your audience doesn’t believe you… and what you must do to suppress their fears so they buy without any nagging doubts or hesitation.

• The elephant in the room that STOPS sales and how to quickly and easily overcome it.

• Dan’s Kennedy’s advice to me back in 2001 that doubled my sales and how you can easily apply this same advice to ramp up your offers! (I’ve applied this advice to dozens of different promotions in all kinds of industries and professions with great success… now it’s your turn!)

• The number one question all Biz Op prospects want you to answer before they part with their hard earned money. See what this question is, but also how to turn this negative into a believable reason why they should buy and buy now. (This one tip alone is worth a fortune to the right person.)

• PLUS a whole lot more to satisfy your appetite.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

 

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

 

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

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A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace.

And it’s these steps many ignore because they are too damn eager to write the promotion, so they race on through the prep work. BIG mistake.

Listen in and discover…

• Why every marketing campaign and every promotion starts with step #1… not doing this step brings you undone and kills your promotion right from the start
• We’ve all heard to turn benefits into features… yet there is one more thing you should do so your copy drips with emotions
• The reason why my 7^th step is writing the headline… and the compelling reasons why I don’t write my headline first like many folks tell you to do
• The objection dilemma and how to overcome every objection you will ever encounter
• How to come up with outrageous offers few people can resist… PLUS an example of an offline promotion containing an irresistible offer you can easily adapt online
• Secrets of writing emotionally charged copy… see the simple exercise that puts these words and phrases at your fingertips
• PLUS way too much to mention here.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.