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On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans.

And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable techniques you can use to instil these elements in your marketing messages.

Listen in and discover…

• The number 1 thing to sell when building a tribe… and no it’s not a product, or service, or any kind of advice
• What methamphetamines, Zombies, and my addiction to fiction writing have in common… I’m sure there’s a lesson here, but you may have to think to find it
• A BIG mistake most people make when it comes to creating stories that sell… and the simple way to correct this blunder so your stories connect, inspire, and ultimately persuade.
• The worst feeling your prospects could ever experience… and how to cure their affliction fast (this creates a deeply ingrained, unshakeable bond with your tribe)
• How to take your prospects from pain to pleasure… and the exact templates to use in your copy to remove their pain
• Plus plenty more… every minute packed with a lesson!

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect.

Usually, I don’t let my producer Tamra Forde talk too much on the show. I’ve got to keep her in check. That’s because when Tam starts talking, she just can’t stop. But seeing as Tam spends her life creating Facebook ads, I let her take the reins and reveal some exciting stuff. Plus there’s a good dose of me as well.

Listen in and discover…

• The Frank Kern method of engagement… and why it’s so damn effective at building trust and for building his credibility

• The biggest mistake many marketers make with their ‘top of funnel’ messages… get the instant fix so you avoid this insidious and costly blunder

• Never let the fear of technology stop you from making money in this brave new world… see why understanding the psychology behind the technology is where the real money is

• Why long-form Facebook ads are working so damn well… and the critical element that must be included in all long form ads

• Attack of the killer bots… an exciting new twist when it comes to building the relationship with your audience

• Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…

• The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business

• The best customer for your new offer… so obvious, yet so often overlooked

• How collectibles induce the desire to own… effectively getting customers back time and time again

• A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)

• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people want to help you, so people take you up on your offer.

Listen in and discover…

• One thing many folks forget when they are selling… ignoring this advice reduces sales
• The number one motivator of all human action … and why knowing this makes persuading others so much easier
• What never to do when asking favours… doing so sets up a barrier between you and the person you wish to persuade
• How to motivate people to grant you favours… just focus on this one simple thing
• The real question people are silently asking of you… knowing this gives you a clear advantage when it comes time to persuade
• Plus plenty more!

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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On this week’s show I talk about one of Robert Green’s 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you’re building a following, this will give you something to think about.

Listen in and discover…

• If you want to lead, there is one critical thing you must establish with your tribe… ignore this at your peril

• One trait you need to command the respect of your audience… many are unaware of this trait so they never capture the true respect of their tribes

• Two questions to ask before sharing anything on social media… these questions keep you on track and focused on your objective

• How to apply Rule #4 of “The 48 Laws of Power”… and why this rule applies to all areas of your life
• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show I talk about price resistance… more specifically, two reasons why clients question your price.

Listen in and discover…

• How clients feel you need… like sharks who can smell a drop of blood in the water from miles away, clients can smell your need and will instantly reject paying top dollar

• The number one reason clients reject high prices… and exactly what to do to fix this dreadful situation

• One question your prospects need answered before parting with their money… I show you why this is an easy fix once you know how

• My advice to copywriters struggling to get clients… do this one thing NOW to get all the clients your greedy little heart desires

• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show I reveal two insidious traps that sabotage success.

And we’ve all been guilty of them at some point in our lives and I’m sure you’ll recognise them once they are revealed. Fact is, after going around the sun 52 times, I now thoroughly believe it’s these two traps that cause more harm to your dreams of a successful life than anything else.

They rob you of your purpose. They steal your energy. They exploit your weaknesses. And they sabotage your success.

So today’s show is pretty damn important. And after today, you’ll be aware of these two despicable traps… and awareness is half the battle won.

Listen in and discover…

• The one insidious habit that robs you of a successful future… it’s natural, we all do it, yet left unchecked it can consume your life and shatter any dreams of success

• Why making difficult decisions is the key to moving forward in life and in business… keep putting them off and you keep putting off success

• Our guilty pleasures… and how they stand between you and where you want to be

• How to shamelessly target ‘the two internal success killers’ in your copy so you make more sales… see how many successful Gurus do this (and why it makes me squirm) PLUS the copy click they use to get people to part with their money

• Plus plenty more so hold on tight!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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How authentic are you?

The past few years, the buzzword online is authenticity. You’ve got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on.

I think they are wrong. To me, they’re not being authentic they’re just being childish. And I’ll tell you why on the show.

Listen in and discover…

• How to be authentic without sharing your most intimate secrets… yep, you can be sincere and strategic at the same time

• Why sharing every thought, feeling and emotion on social media sabotages your credibility… and what to do instead

• How to be authentic while adapting to different surroundings and people… see why when you bend a little, amazing opportunities open up to you… doors which were previously shut tight against you, miraculously open with even a gentle knock

• How much should you reveal about your life on social media? I reveal the two questions you must ask BEFORE posting anything on social media… this helps you avoid any potential angst and embarrassment later on… but also… ensures every post you make enhances your credibility and doesn’t diminish it

• The 9-word philosophy that almost forces you to write sincere, engaging posts! You can’t miss with this one.

• And way too much to mention…

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors.

Listen in and discover…

• How to turn your high price into a benefit… see why hiding your high price is a mistake, and why you should highlight your high price, effectively turning your higher price into a compelling reason to buy 
• My premium pricing copy template… and why it’s so effective at attracting quality customers who want the best and do not care what they pay to get it 
• Why telling your story attracts the right kind of audience… and why this is critical when selling at premium prices 
• 2 Kinds of horror stories… see what they are and how to use them 
• How to add more value to your offer… makes your pitch almost irresistible 
• Plus plenty more including several old school ways to get a rush of customers.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

 

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you’ll realise I can never be accused of being a motivational expert.

Yet some times, it’s the bitter pill you need to swallow that makes all the difference.

So listen in and discover…

• Curb their enthusiasm… the talk every copywriter or consultant must have with a new client that lays the platform for a productive and stress-free relationship 
• Adulting… what it is and why it’s so important for your continued success 
• Why the world won’t beat a path to your door if you build a better mouse trap… and what you should do instead 
• To succeed in any endeavour you must do this one thing… not doing so banishes you to a life of envy and frustration 
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow