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This week’s show is all about YOU (your favourite subject). This should please you. More importantly, it’s about how to make yourself irresistible to your chosen audience.

So relax, settle back and listen in and discover…

• What you don’t know can hurt you when it comes to positioning… see why knowing half the info lands you in trouble 
• The one absolute truth of human psychology that lets you overcome your fear of self-promotion 
• How to connect at a deeper level with your audience with one simple story 
• Why admitting flaws is such a powerful connection tool… PLUS see how many get this wrong and end up repelling the audience they so desperately want to attract 
• What goat testicles, erectile dysfunction, and a rogue salesman from the 1930’s have in common… and why knowing this gives you the ultimate power to persuade 
• The one thing movies leave out that makes them so popular and entertaining… and you must do the same if you want to build, inspire and grow a tribe of passionate fans 
• The Guru Greed Game and how to avoid this insidious condition 
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all about living with passion and going after your dreams.

So settle back and listen in and discover…

• If you want something bad enough, chances are you’ll get it… however you must do this one thing first, and it’s this one thing many will never do.

• The two biggest excuses most people make when it comes to investing in themselves… and why these excuses shackle them to a life far below their full potential.

• The infamous Madge and George story… and the BIG lesson it contains when selling any product or service.

• Why living with passion magically attracts an engaged audience… and how passion truly is the secret to success in any endeavour.

• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

 

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them.

So settle back and listen in and discover…

• The Enemy in Common Click and why it’s so damn powerful at connecting with your audience at a raw emotional level. (Also, see the one thing you must include in this click to maximise its effectiveness.)
• The Headline Template I Used When Writing a Sales Letter For Matt Fury … try it out for yourself and don’t forget to thank me.
• Two Easy Headlines Templates that grab the attention of your audience (it’s like waving a red flag in front of a bull).
• Why Everyone’s Grass Looks Greener from your side of the fence and how to use this simple fact to ramp up your sales.
• A Side Lesson if Your Selling Improvement … do this one thing instead and watch your sales soar.
• PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement.

Listen in and discover…

• How to create irresistible offers so tempting, your audience is incapable to resist! (You get to see what your audience secretly craves above all else… and why your offers must target and satisfy this selfish craving.)

• Watch your language! (I reveal how one word can kill your offer… and I give you an example from a recent Power Call of a “one-word sales killer” plus the easy fix that solved the problem.)

• Tell-Tale signs your audience doesn’t believe you… and what you must do to suppress their fears so they buy without any nagging doubts or hesitation.

• The elephant in the room that STOPS sales and how to quickly and easily overcome it.

• Dan’s Kennedy’s advice to me back in 2001 that doubled my sales and how you can easily apply this same advice to ramp up your offers! (I’ve applied this advice to dozens of different promotions in all kinds of industries and professions with great success… now it’s your turn!)

• The number one question all Biz Op prospects want you to answer before they part with their hard earned money. See what this question is, but also how to turn this negative into a believable reason why they should buy and buy now. (This one tip alone is worth a fortune to the right person.)

• PLUS a whole lot more to satisfy your appetite.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

 

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

 

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

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A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace.

And it’s these steps many ignore because they are too damn eager to write the promotion, so they race on through the prep work. BIG mistake.

Listen in and discover…

• Why every marketing campaign and every promotion starts with step #1… not doing this step brings you undone and kills your promotion right from the start
• We’ve all heard to turn benefits into features… yet there is one more thing you should do so your copy drips with emotions
• The reason why my 7^th step is writing the headline… and the compelling reasons why I don’t write my headline first like many folks tell you to do
• The objection dilemma and how to overcome every objection you will ever encounter
• How to come up with outrageous offers few people can resist… PLUS an example of an offline promotion containing an irresistible offer you can easily adapt online
• Secrets of writing emotionally charged copy… see the simple exercise that puts these words and phrases at your fingertips
• PLUS way too much to mention here.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

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Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank.

Listen in and discover…

• How chasing validation from peers could severely limit the amount of money you make
• Why filling your facebook group with Gurus isn’t such a bright idea
• What ‘pissing in your pocket’ means and how to avoid this insipid behaviour
• Instead of playing other people’s games, try this one thing instead
• Plus, lots of little gold nuggets sprinkled like confetti through the show.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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The theme of this week’s show is all about living your life your way, not the way others have planned for you.

I discuss how to play your own game, finding out what works for you, and I shatter a few dogmas all the gurus gush about.

Listen in and discover…

• The monkey see, monkey do behaviour of people and why this shackles them to a life far below their potential 
• Why hustling 24/7 maybe good for some, but not good for others and what you should do instead 
• What’s your ‘why?’ and other nonsense the gurus say you must have to succeed 
• How setting long term goals are almost impossible for most people so don’t beat yourself up about it 
• Plus, lots of little side tracks with plenty of lessons.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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This week’s show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience.

Put it this way…

To influence, you need to connect with the people who you are targeting. And for connection to occur, these people must get to know you and what you’re all about.

So you need to reveal yourself and the benefits you offer but you do this in a strategic way. What you reveal to your tribe is only what you want to reveal to achieve your strategic purpose. And on this week’s show, you get to see how to do it.

Listen in and discover…

• The 3 objectives of persuasive writing that make your copy almost impossible to resist
• 3 questions to get clear on before you write a word of copy
• A quick little exercise that guarantees your stories are unforgettable
• How to turn your experiences into magnetically-charged stories
• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change.

One person who really gets this is Eve John. From a simple idea that launched a worldwide retail product, to helping tradies get more jobs, right up until today where she helps women succeed in business, Eve has constantly adapted to everything life has thrown at her. And I’m pleased to say, she is my special guest on this week’s show.

Listen in and discover…

• How a simple idea that solved an annoying problem led to worldwide distribution of Eve’s product… see the tagline I created that distributers loved
• How to turn a negative emotion into a positive result]
• A simple mistake that cost Eve $10,000.00 a month and how she used this bad experience to propel her forward in a new and exciting direction
• How to harness your experience from one industry and easily adapt to another
• Why niching your services can be a blessing and a curse
• Kennedy’s ‘inch wide, mile deep’ model and how Eve applied it to a new business to get great results
• Eve’s outrageously effective steps to quickly establishing your authority in any market
• Controversy sells! Why throwing rocks at your market’s enemies instantly builds a rock solid bond between you and them
• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception.

So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show.

Listen in and discover…

• Two reasons we do not have guests on the show and why I made the exception

• How to maximise the profit potential of every lead you get

• Kennedy’s ‘Sales Prevention Department’ and how to stamp out this insidious sales-hurdle from your business

• From first enquiry right up until the sale… see the steps John takes to ensure maximum sales

• How to make more money without spending more on marketing

• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words