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Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank.

Listen in and discover…

• How chasing validation from peers could severely limit the amount of money you make
• Why filling your facebook group with Gurus isn’t such a bright idea
• What ‘pissing in your pocket’ means and how to avoid this insipid behaviour
• Instead of playing other people’s games, try this one thing instead
• Plus, lots of little gold nuggets sprinkled like confetti through the show.

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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The theme of this week’s show is all about living your life your way, not the way others have planned for you.

I discuss how to play your own game, finding out what works for you, and I shatter a few dogmas all the gurus gush about.

Listen in and discover…

• The monkey see, monkey do behaviour of people and why this shackles them to a life far below their potential 
• Why hustling 24/7 maybe good for some, but not good for others and what you should do instead 
• What’s your ‘why?’ and other nonsense the gurus say you must have to succeed 
• How setting long term goals are almost impossible for most people so don’t beat yourself up about it 
• Plus, lots of little side tracks with plenty of lessons.

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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This week’s show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience.

Put it this way…

To influence, you need to connect with the people who you are targeting. And for connection to occur, these people must get to know you and what you’re all about.

So you need to reveal yourself and the benefits you offer but you do this in a strategic way. What you reveal to your tribe is only what you want to reveal to achieve your strategic purpose. And on this week’s show, you get to see how to do it.

Listen in and discover…

• The 3 objectives of persuasive writing that make your copy almost impossible to resist
• 3 questions to get clear on before you write a word of copy
• A quick little exercise that guarantees your stories are unforgettable
• How to turn your experiences into magnetically-charged stories
• Plus, you know, simply loads more…

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change.

One person who really gets this is Eve John. From a simple idea that launched a worldwide retail product, to helping tradies get more jobs, right up until today where she helps women succeed in business, Eve has constantly adapted to everything life has thrown at her. And I’m pleased to say, she is my special guest on this week’s show.

Listen in and discover…

• How a simple idea that solved an annoying problem led to worldwide distribution of Eve’s product… see the tagline I created that distributers loved
• How to turn a negative emotion into a positive result]
• A simple mistake that cost Eve $10,000.00 a month and how she used this bad experience to propel her forward in a new and exciting direction
• How to harness your experience from one industry and easily adapt to another
• Why niching your services can be a blessing and a curse
• Kennedy’s ‘inch wide, mile deep’ model and how Eve applied it to a new business to get great results
• Eve’s outrageously effective steps to quickly establishing your authority in any market
• Controversy sells! Why throwing rocks at your market’s enemies instantly builds a rock solid bond between you and them
• Plus, you know, simply loads more…

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception.

So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show.

Listen in and discover…

• Two reasons we do not have guests on the show and why I made the exception

• How to maximise the profit potential of every lead you get

• Kennedy’s ‘Sales Prevention Department’ and how to stamp out this insidious sales-hurdle from your business

• From first enquiry right up until the sale… see the steps John takes to ensure maximum sales

• How to make more money without spending more on marketing

• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Have you ever agreed to do something for someone when you really haven’t got time for yourself? You don’t want to offend, so you agree, and get behind on your own stuff?

Or have you ever felt too afraid to step up and stand out, for fear of criticism?

If so, you’re not alone. We’ve all been guilty. And it’s this “need to please” that drives your actions

So on today’s show I talk about needy behaviour and how to overcome it. Because when you boil it down, neediness is born out of fear. And fear robs you of building a successful future.

Just a few of the things I cover on the show are…

• How folks manipulate people with ‘hearts of gold’ … they’ll waste your time, waste your energy, and disrupt your peace of mind… see how to protect yourself

• How to say no without offending so you can focus on what’s really important, YOU!

• The one thing guys do immediately after a hot date that forever banishes them to the ‘friend zone’

• How clients can smell your need a mile away and why this sabotages your business, your fees, and your self-image

• A simple emotion you can harness that defeats your fear and lets you stand up, stand out, and get noticed

• How to banish fear and need forever… it’s not easy but it is a simple process

• Plus, you know, plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I do get a bit blunt on the show. But you’re used to that.

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This week’s show is all about writing copy that gets attention and really gets in there and stirs the emotions. I give you 3 effective ways to do this. By the way…

Consider this…

The word EMOTION means ‘disturbance’ from the Latin ‘to disturb or agitate.’

Now there’s a BIG lesson right there. So basically, that’s the theme of this week’s show. If you’re the sensitive type, might pay to skip this episode. However, if you’re sick of writing bland and boring vanilla ads that put people to sleep, and you want to inject your ads with the exact recipe people crave, then hit the play button now.

Just a few of the things I covered on the show are…

• Why most ads suck even if they are technically correct… see what they lack and how to fix this insidious problem so your ads are seen, read and acted upon
• How to add “Emotional Disturbance” in your advertising so your audience sit up and take notice of your ads
• Why Shock Therapy is good for sales
• A forbidden feeling that banishes the afflicted to a life of seething rage and misery… see what it is and how you can avoid this insidious trap
• The National Enquirer’s secret to writing attention getting, stop-them-in-their-tracks headlines
• The reason some folks believe Elvis is still alive and singing in a cocktail lounge in Vegas… and how you can tap into such beliefs and make more sales
• A simple yet very effective headline template that targets a very specific and raw emotion inside your audience
• How to target ‘forbidden feelings’ in your ads to instantly capture attention… plus two real-world examples you can easily adapt and use in your advertising
• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Let’s face it. It’s getting harder to get attention. There’s so much noise. So much clutter. So many conversations going on. So on this week’s show, I reveal a simple way to get your audience to sit up and take notice of your message.

Just a few of the things I covered on the show are…

• A simple email that caused a flurry of backlash but also orders

• Why a simple challenge snaps people awake and gets some of them foaming at the mouth

• Two ways people act when challenged… get ready for extra orders but also some butt-hurt comments

• How to think like an entrepreneur when challenged instead of like a spoilt child… this way you’ll actually learn a big lesson about yourself

• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I mentioned on the show a simple sentence from a long sales letter that caused a real fuss. Yet also attracted the right kind of people to my offer.

See the full letter here: http://www.petegodfrey.com/cashcopy

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On this week’s show, I delve into the world of Facebook groups… and give you 3 must have elements to include in your group discussions. This way, you get your audience engaged and eager to read your posts.

Just a few of the things I covered on the show are…

• Why the ‘engagement at any cost’ mantra is bad for business

• A simple checklist ensures your posts are engaging the right kind of people

• The one thing all humans crave and must be included in your group

• How to inject your group with enthusiasm and plenty of interaction

• PLUS way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com

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I had a few weeks off from the podcast over the break but now I’m back for another year. And on this week’s show, I share my take on goals and New Year resolutions.

So this week’s show is all about how to reach your goals… how to reach your full potential. And don’t worry, I don’t get bogged down on the all the goal setting rituals. In fact, I’m going to show you one thing you can do that is far more effective and long lasting than mere resolutions or goals. 

Just a few of the things I covered on the show are…

• A simple question to ask yourself that takes the pressure off you and lets you go for your goals without stress or delay
• Timing of your resolutions is critical if you want to reach your goals… see the absolute worst time to make them
• Why doing this one thing is way more effective than mere goal setting or resolutions
• PLUS plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. Don’t forget to share the show link with your friends on social media http://www.petegodfreyshow.com