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On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover…

• A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
• The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
• Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
• How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

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Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.

Listen in and discover…

• Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective
• The book that solves your lead writing problems… and it doesn’t cost an arm or a leg
• Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.

Listen in and discover…

• My Master File principle… and why this almost guarantees you a winning promotion
• 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion
• The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly.

Listen in and discover…

• If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please
• Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd
• 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation
• How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life
• The book that shows you how to get through tough times… and come back even stronger

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief.

And sure, I’ve left out many and some will find fault in my list (yeah, some people are like that), however these 10 books have stood the test of time… and… the info they reveal is 100% applicable to today’s fast changing world.

Listen in and discover…

• A big mistake many make with facebook ads… and the 50-year-old book that fixes this problem
• The 100-year-old copywriting book that gives you the core essence of Direct Response Copywriting… and it’s freely available all over the web
• A hard to find book from the man who invented monthly membership marketing reveals great lessons for modern-day marketers

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?)

I brought this up in my facebook group the other day and I got plenty of positive feedback… one guy even said it was the best advice he ever got… so I go a bit deeper into this today, because it’s such a big lesson and has made a big impact on many who have heard it and took the advice on board.

Listen in and discover…

• It’s not easy, but if you practice this one thing each day you will get better at persuasion… and you’ll be a better human too

• A way of thinking that lets you see what’s really going on… gives you perfect 20/20 vision … you’ll never see through rose-coloured glasses again

• How to be more understanding with other people’s stuff-ups and idiosyncrasies … however, keep a look out for patterns of self-sabotage and if you spot them in others, do this one thing I recommend

• The ‘old guy on the train with two out of control kids’ story… and how it rams home a powerful lesson when dealing with others

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what’s going down and how people think and act).

On today’s show, I reveal two big persuasion lessons I observed from the recent election.

Listen in and discover…

• What caused such heated debates over this election? The answer may surprise and enlighten you

• A quote from George Bush gives us a great reminder of what’s really important… if you haven’t got this straight it really doesn’t matter who wins an election

• The only time persuasion works… yet most people do the exact opposite and wonder why folks don’t want to hear their words of wisdom

• Why no one ever wins an argument… and what you should do instead

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

Listen in and discover…

• The worst guilt you can ever feel and why this robs you of your persuasion powers… hear Ayn Rand’s 9-word quote that sums this up perfectly
• A day in the life of Pavlov’s dog… and why you must resist this insidious behaviour
• Do this one thing to insure you never finish what you start… yet this is what many people do and it’s a real dream-killer (see what to do instead)
• Dan Kennedy’s Millionaire Mindset… 6 powerful ways to think like a millionaire

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become a true player. Plus, what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

This is a big subject so I’ve split this into two shows… so this is part one.

Listen in and discover…

• How to build unshakeable confidence that attracts an audience like moths to a candle … see the simple mantra understood by all top influencers that puts steel in your backbone and instils an aura of self-assurance others will notice (and crave for themselves)
• The 15 word quote by Helen Keller that fires up your persuasion powers… this gives your audience a clear compelling reason to buy into your story and to listen to you while ignoring others
• Why giving out ‘participation medals’ should get banned immediately and why this kind of thinking robs you of your persuasion super powers… this ‘everyone wins’ philosophy is the exact opposite of how persuasion players think and behave

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience.

Listen in and discover…

• Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection with your audience… and what you should look for instead
• What great copy is NOT… yet many take this path and wonder why their promotions fail
• The missing word of persuasion that connects, persuades and ultimately sells… without this word it won’t matter how many copy strategies you know, how many clicks on the dial you’ve got; you’ll never have true success with your promotions.
• 3 questions to ask of any copy piece to insure your copy connects at a deep, emotional level… this is an awesome checklist to use on any of your copy pieces
• A simple lesson on human psychology…

PLUS so much more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow