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Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational shit you see all over social media.

Instead, I talk about sales and how to make more sales more often by honestly and ethically targeting your prospect’s pain.

Listen in and discover…

• A sure-fire tip to get better open rates for your emails, more engagement on your social media posts, and more sales… works in all media and all formats including text, video and or audio

• How to make your market squirm and get them thanking you with their dollars… sounds nasty but it’s not (in fact, it’s the exact opposite)

• The simple Problem/Aggravate The Problem/Solve The Problem copy formula … plus the easy ‘add’ to this formula that boosts its effectiveness tenfold

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers.

It’s called Virtue Signalling and you’ve probably heard of it and seen it in action. On the surface it looks harmless, even innocent, yet it hides a darker, more sinister agenda.

Listen in and discover…

• Tell-tale signs of virtue signalling… how to tell if the person displaying the virtue actually believes it (many times, his or her true beliefs are the exact opposite)

• Why virtue signalling robs you of your persuasion super powers… so needy you must avoid this at all costs

• The key difference between living with virtues and virtue signalling … hint, when you live it you don’t have to say it

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with.

Listen in and discover…

• The 3 magic words that make you more sales… once you understand these words and internalise them you’ll never think the same way again
• The copy click that makes the unfamiliar easily understood and recognised… confused prospects don’t buy and this click removes any confusion so your prospects quickly see the importance of your product
• What you must do when selling something new… do this and make more sales
• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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To celebrate the 150^th episode of this illustrious and infamous show, I decided to answer questions from my listeners.

And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers.

Listen in and discover…

• What you absolutely must get right to survive and thrive online today… and no, I didn’t talk about hacks or ninja tactics or any of that nonsense… just simple, pragmatic advice that has stood the test of time.

• If I was starting from scratch today with zero dollars, this is what I would do… it’s not as hard as you may think.

• The secrets behind running a successful podcast for 150 episodes… my answer may surprise you.

• Now more than ever, this is one trait you must possess to survive… makes you almost bullet proof

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about breakthroughs, in your business and in your life. And I’ll share 3 Old-School Lessons That Almost Guarantee a Breakthrough.

Everyone is always searching for something new when it comes to breakthroughs. But many times, the answer comes from the old proven ways that have stood the test of time.

And it’s the same thing with these 3 Old-School Lessons. There’s nothing sexy, or ninja about them… and there are no ‘hacks’ in sight… but they do work… and if you try them out for yourself, you may be surprised at your results.

Listen in and discover…

• Do this one thing to get an instant breakthrough… so simple, yet many are afraid to do it

• A harsh truth on life and business… accept this simple truth and you WILL get an income breakthrough!

• Problems are opportunities in disguise… see the simple process that solves almost any problem, but also, reveals the opportunities hidden inside

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and persuasion.

Listen in and discover…

• 5 highly effective ways to build trust and calm your prospect’s fear about buying… plus one type of testimonial you must use to gain trust

• The one thing people crave… and my advice on how to give it to them

• A highly effective story template that creates an immediate bond with your audience… it’s like you’re reading their minds

• How to pick a fight with your market’s enemy… and become their saviour and trusted friend

• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans.

And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable techniques you can use to instil these elements in your marketing messages.

Listen in and discover…

• The number 1 thing to sell when building a tribe… and no it’s not a product, or service, or any kind of advice
• What methamphetamines, Zombies, and my addiction to fiction writing have in common… I’m sure there’s a lesson here, but you may have to think to find it
• A BIG mistake most people make when it comes to creating stories that sell… and the simple way to correct this blunder so your stories connect, inspire, and ultimately persuade.
• The worst feeling your prospects could ever experience… and how to cure their affliction fast (this creates a deeply ingrained, unshakeable bond with your tribe)
• How to take your prospects from pain to pleasure… and the exact templates to use in your copy to remove their pain
• Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect.

Usually, I don’t let my producer Tamra Forde talk too much on the show. I’ve got to keep her in check. That’s because when Tam starts talking, she just can’t stop. But seeing as Tam spends her life creating Facebook ads, I let her take the reins and reveal some exciting stuff. Plus there’s a good dose of me as well.

Listen in and discover…

• The Frank Kern method of engagement… and why it’s so damn effective at building trust and for building his credibility

• The biggest mistake many marketers make with their ‘top of funnel’ messages… get the instant fix so you avoid this insidious and costly blunder

• Never let the fear of technology stop you from making money in this brave new world… see why understanding the psychology behind the technology is where the real money is

• Why long-form Facebook ads are working so damn well… and the critical element that must be included in all long form ads

• Attack of the killer bots… an exciting new twist when it comes to building the relationship with your audience

• Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…

• The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business

• The best customer for your new offer… so obvious, yet so often overlooked

• How collectibles induce the desire to own… effectively getting customers back time and time again

• A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)

• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people want to help you, so people take you up on your offer.

Listen in and discover…

• One thing many folks forget when they are selling… ignoring this advice reduces sales
• The number one motivator of all human action … and why knowing this makes persuading others so much easier
• What never to do when asking favours… doing so sets up a barrier between you and the person you wish to persuade
• How to motivate people to grant you favours… just focus on this one simple thing
• The real question people are silently asking of you… knowing this gives you a clear advantage when it comes time to persuade
• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words