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Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell.

So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more sales.

Listen in and discover…

• One of the biggest copy flaws that sabotages sales… plus an easy fix to follow
• Why getting clever in your copy seldom works… and what you should do instead
• How to get instant clarity in the mind of your readers… plus numerous examples
• Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse.

As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling so we can lead successful and fulfilling lives.

Listen in and discover…

• How to inject urgency into your copy so your prospects buy now not later… and why you should include urgency right from the start to create an overwhelming desire to buy
• 2 FOMO inducing elements to include when selling any kind of seminar, retreat or event… so simple yet absolutely effective
• The copy click that gets undecided buyers buying… use this one towards the end of your sales presentation for maximum effect
• How to rid yourself from ever feeling like your missing out… 3 steps to creating your own fulfilling life, without ever wondering, or even considering, what everyone else is doing
• Plus so much more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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I’ve called today’s show: “The Forbidden Remix of the Collier Principle.”

That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant, and they’ll never use it.

Listen in and discover…

• 2 Collier principles that instantly connect with your audience… plus the secret missing element to add to make these principles even more effective
• The forbidden feelings to target to ramp up your sales… most people will never openly acknowledge these feelings, yet they are there, simmering away inside, ready for you to activate them
• 2 classic examples of the Collier Remix in action… don’t get all offended when you see them… if you truly want to help your customers you’ll use this powerful concept
• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response.

It’s a deep subject… and we haven’t got time to do it justice… but I’ve got a couple of good points for you to consider.

Listen in and discover…

• The insidious age-regressing epidemic that’s sweeping the planet… see what you can do to stop being infected
• The BIG breakthrough that stops you from reacting emotionally to every situation… hint… the situation you’re experiencing has no meaning until you attach a meaning to it (this is deep but a big one so don’t miss it)
• Before you react do this one thing … this could save you lots of grief and anguish and only takes a minute of your time
• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational shit you see all over social media.

Instead, I talk about sales and how to make more sales more often by honestly and ethically targeting your prospect’s pain.

Listen in and discover…

• A sure-fire tip to get better open rates for your emails, more engagement on your social media posts, and more sales… works in all media and all formats including text, video and or audio

• How to make your market squirm and get them thanking you with their dollars… sounds nasty but it’s not (in fact, it’s the exact opposite)

• The simple Problem/Aggravate The Problem/Solve The Problem copy formula … plus the easy ‘add’ to this formula that boosts its effectiveness tenfold

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers.

It’s called Virtue Signalling and you’ve probably heard of it and seen it in action. On the surface it looks harmless, even innocent, yet it hides a darker, more sinister agenda.

Listen in and discover…

• Tell-tale signs of virtue signalling… how to tell if the person displaying the virtue actually believes it (many times, his or her true beliefs are the exact opposite)

• Why virtue signalling robs you of your persuasion super powers… so needy you must avoid this at all costs

• The key difference between living with virtues and virtue signalling … hint, when you live it you don’t have to say it

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with.

Listen in and discover…

• The 3 magic words that make you more sales… once you understand these words and internalise them you’ll never think the same way again
• The copy click that makes the unfamiliar easily understood and recognised… confused prospects don’t buy and this click removes any confusion so your prospects quickly see the importance of your product
• What you must do when selling something new… do this and make more sales
• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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To celebrate the 150^th episode of this illustrious and infamous show, I decided to answer questions from my listeners.

And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers.

Listen in and discover…

• What you absolutely must get right to survive and thrive online today… and no, I didn’t talk about hacks or ninja tactics or any of that nonsense… just simple, pragmatic advice that has stood the test of time.

• If I was starting from scratch today with zero dollars, this is what I would do… it’s not as hard as you may think.

• The secrets behind running a successful podcast for 150 episodes… my answer may surprise you.

• Now more than ever, this is one trait you must possess to survive… makes you almost bullet proof

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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This week’s show is all about breakthroughs, in your business and in your life. And I’ll share 3 Old-School Lessons That Almost Guarantee a Breakthrough.

Everyone is always searching for something new when it comes to breakthroughs. But many times, the answer comes from the old proven ways that have stood the test of time.

And it’s the same thing with these 3 Old-School Lessons. There’s nothing sexy, or ninja about them… and there are no ‘hacks’ in sight… but they do work… and if you try them out for yourself, you may be surprised at your results.

Listen in and discover…

• Do this one thing to get an instant breakthrough… so simple, yet many are afraid to do it

• A harsh truth on life and business… accept this simple truth and you WILL get an income breakthrough!

• Problems are opportunities in disguise… see the simple process that solves almost any problem, but also, reveals the opportunities hidden inside

• Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and persuasion.

Listen in and discover…

• 5 highly effective ways to build trust and calm your prospect’s fear about buying… plus one type of testimonial you must use to gain trust

• The one thing people crave… and my advice on how to give it to them

• A highly effective story template that creates an immediate bond with your audience… it’s like you’re reading their minds

• How to pick a fight with your market’s enemy… and become their saviour and trusted friend

• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow