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On today’s show we talk about a simple way to get along with people and make them feel special… and also, if you’re a leader of a team, you’ll see how to get the most out of people so they are happy and more productive.

And you’ll see how my Persuasion Players Doctrine #21 achieves all this… and what’s even better, it’s easy to do… and you don’t need any new hacks or Ninja secrets or any of that bullshit.

Listen in and discover…

• The worst thing you can do to a person if you want them on your side… and why this shatters any hope of them doing your bidding
• What people secretly crave but rarely receive… do this to win over anyone, anytime
• The insidious behaviour that robs people of their persuasion powers… and the one book you need to read and study to make you a master of people and persuasion
• And plenty more

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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As marketers, we get paid when a promotion is done. It’s that simple. So if you want to make more money as a copywriter or a marketer, you’ve got to get quick at pumping out the promotions.

But more importantly, we need to maximise the earning potential of every piece of copy we write. This way, we make more money without more work. And that’s what I reveal in today’s podcast.

Listen in and discover…

• Dan Kennedy’s advice on attracting money… money is irresistibly attracted to this one thing
• Why recycling is not just good for the environment but good for your bank balance too… often times, you’ve already got what you need for a successful promotion
• How to maximise the earning potential of every piece of copy you write… see simple ways to repurpose your copy so you make more money without more work
• How to get all the copy you need for all media including emails, social media posts, blogs, videos and so on… do this one thing first and you’ll never look at a blank screen again
• And plenty more

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today’s show I make it easy. I reveal a simple process to create your own copy templates.

And even though on the show we talk about creating an email auto-responder template, so your emails connect, persuade and ultimately sell… this process lets you create templates for all kinds of copy pieces. And unlike fill-in-the-blank templates that are one-size-fits-all, the process I reveal lets you create copy templates that are uniquely suited to you and your business.

Listen in and discover…

• The critical flaw of most copywriting templates and why you should do this one thing instead… this way you create winning templates that are uniquely yours 
• 2 simply questions that give you the backbone template of any copy piece… lets you write better copy faster 
• The winning elements of a successful email auto-responder series… this ensures your list gets to know, like and trust you and ultimately buy from you 
• How to create riveting back-stories that instantly hook your reader… see the one thing all strategic back-stories MUST contain to be effective 
• And plenty more packed into this brief and fast-paced show

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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We’re back after a couple of months off and I’ve got to tell you… it feels so good.

This week’s show is all about Persuasive Writing which is one of my favourite subjects. I’ll show you what elements to include so your words connect, persuade and ultimately sell. And I’ll reveal what you should avoid at all costs.

Listen in and discover…

• The 3 main purposes of persuasive writing… internalise these points so they become ingrained

• The cardinal sin of persuasive writing… I’m sure you’ve committed this sin many times (I know I have)

• 3 ways to make sure you never commit the cardinal sin… use these as a checklist especially when writing your second draft

• And plenty more packed into this fast-paced show

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too.

Listen in and discover…

• The one thing your audience secretly craves from you (give it to them to build instant rapport)… this puts you on the same page as your audience, like you’re a trusted confidante who understands their lives
• 4 critical things to know about your market… and how this gives you an unfair advantage when it comes to building rapport and bonding with your audience
• Share these two things with your audience to create instant connection… so easy to do yet so thoroughly effective
• The number one trait you must possess to persuade any audience… without it, your attempts at persuasion fall flat, and your persuasion powers remain weak and unfocused

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover…

• A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
• The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
• Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
• How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.

Listen in and discover…

• Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective
• The book that solves your lead writing problems… and it doesn’t cost an arm or a leg
• Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.

Listen in and discover…

• My Master File principle… and why this almost guarantees you a winning promotion
• 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion
• The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly.

Listen in and discover…

• If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please
• Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd
• 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation
• How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life
• The book that shows you how to get through tough times… and come back even stronger

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief.

And sure, I’ve left out many and some will find fault in my list (yeah, some people are like that), however these 10 books have stood the test of time… and… the info they reveal is 100% applicable to today’s fast changing world.

Listen in and discover…

• A big mistake many make with facebook ads… and the 50-year-old book that fixes this problem
• The 100-year-old copywriting book that gives you the core essence of Direct Response Copywriting… and it’s freely available all over the web
• A hard to find book from the man who invented monthly membership marketing reveals great lessons for modern-day marketers

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow