Archives for October 2019

PGS 173: Gary Halbert the Master of the BIG Idea

On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover…

A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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PGS 172: Facebook Ad Hacks That Get You More Clicks

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Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.