We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.
Listen in and discover…
- My Master File principle… and why this almost guarantees you a winning promotion
- 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion
- The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market
PLUS loads more.
Press the play button above.
Wizard of Words
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