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Archives for September 2019

PGS 171: Why Your Swipe-File is Just The Start

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We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.

Listen in and discover…

  • My Master File principle… and why this almost guarantees you a winning promotion
  • 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion
  • The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

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PGS 170: 7 Must Read Life Books For Entrepreneurs

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On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly.

Listen in and discover…

  • If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please
  • Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd
  • 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation
  • How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life
  • The book that shows you how to get through tough times… and come back even stronger

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

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