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Archives for August 2018

PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service

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On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…

  • The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business

  • The best customer for your new offer… so obvious, yet so often overlooked

  • How collectibles induce the desire to own… effectively getting customers back time and time again

  • A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)

  • Plus plenty more!

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Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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PGS 144: The One Thing That Gets Favours Granted

http://media.blubrry.com/pete_godfrey_persuasion_show/p/content.blubrry.com/pete_godfrey_persuasion_show/PGS_144.mp3

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Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people want to help you, so people take you up on your offer.

Listen in and discover…

  • One thing many folks forget when they are selling… ignoring this advice reduces sales
  • The number one motivator of all human action … and why knowing this makes persuading others so much easier
  • What never to do when asking favours… doing so sets up a barrier between you and the person you wish to persuade
  • How to motivate people to grant you favours… just focus on this one simple thing
  • The real question people are silently asking of you… knowing this gives you a clear advantage when it comes time to persuade
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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