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Archives for May 2018

PGS 135: Desire, Passion & Lust

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This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all about living with passion and going after your dreams.

So settle back and listen in and discover…

  • If you want something bad enough, chances are you’ll get it… however you must do this one thing first, and it’s this one thing many will never do.

  • The two biggest excuses most people make when it comes to investing in themselves… and why these excuses shackle them to a life far below their full potential.

  • The infamous Madge and George story… and the BIG lesson it contains when selling any product or service.

  • Why living with passion magically attracts an engaged audience… and how passion truly is the secret to success in any endeavour.

  • PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

 

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PGS 134: 2 Part Copy Connection Formula

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This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them.

So settle back and listen in and discover…

  • The Enemy in Common Click and why it’s so damn powerful at connecting with your audience at a raw emotional level. (Also, see the one thing you must include in this click to maximise its effectiveness.)
  • The Headline Template I Used When Writing a Sales Letter For Matt Fury … try it out for yourself and don’t forget to thank me.
  • Two Easy Headlines Templates that grab the attention of your audience (it’s like waving a red flag in front of a bull).
  • Why Everyone’s Grass Looks Greener from your side of the fence and how to use this simple fact to ramp up your sales.
  • A Side Lesson if Your Selling Improvement … do this one thing instead and watch your sales soar.
  • PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

PGS 133: The Money is Made BEFORE You Write a Word of Copy (Part 2)

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On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement.

Listen in and discover…

  • How to create irresistible offers so tempting, your audience is incapable to resist! (You get to see what your audience secretly craves above all else… and why your offers must target and satisfy this selfish craving.)

  • Watch your language! (I reveal how one word can kill your offer… and I give you an example from a recent Power Call of a “one-word sales killer” plus the easy fix that solved the problem.)

  • Tell-Tale signs your audience doesn’t believe you… and what you must do to suppress their fears so they buy without any nagging doubts or hesitation.

  • The elephant in the room that STOPS sales and how to quickly and easily overcome it.

  • Dan’s Kennedy’s advice to me back in 2001 that doubled my sales and how you can easily apply this same advice to ramp up your offers! (I’ve applied this advice to dozens of different promotions in all kinds of industries and professions with great success… now it’s your turn!)

  • The number one question all Biz Op prospects want you to answer before they part with their hard earned money. See what this question is, but also how to turn this negative into a believable reason why they should buy and buy now. (This one tip alone is worth a fortune to the right person.)

  • PLUS a whole lot more to satisfy your appetite.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

 

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

 

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

PGS 132: The Money is Made BEFORE You Write a Word of Copy

http://media.blubrry.com/pete_godfrey_persuasion_show/p/content.blubrry.com/pete_godfrey_persuasion_show/PGS_132.mp3

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A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace.

And it’s these steps many ignore because they are too damn eager to write the promotion, so they race on through the prep work. BIG mistake.

Listen in and discover…

  • Why every marketing campaign and every promotion starts with step #1… not doing this step brings you undone and kills your promotion right from the start
  • We’ve all heard to turn benefits into features… yet there is one more thing you should do so your copy drips with emotions
  • The reason why my 7th step is writing the headline… and the compelling reasons why I don’t write my headline first like many folks tell you to do
  • The objection dilemma and how to overcome every objection you will ever encounter
  • How to come up with outrageous offers few people can resist… PLUS an example of an offline promotion containing an irresistible offer you can easily adapt online
  • Secrets of writing emotionally charged copy… see the simple exercise that puts these words and phrases at your fingertips
  • PLUS way too much to mention here.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

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