Archives for March 2018

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This week’s show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience.

Put it this way…

To influence, you need to connect with the people who you are targeting. And for connection to occur, these people must get to know you and what you’re all about.

So you need to reveal yourself and the benefits you offer but you do this in a strategic way. What you reveal to your tribe is only what you want to reveal to achieve your strategic purpose. And on this week’s show, you get to see how to do it.

Listen in and discover…

• The 3 objectives of persuasive writing that make your copy almost impossible to resist
• 3 questions to get clear on before you write a word of copy
• A quick little exercise that guarantees your stories are unforgettable
• How to turn your experiences into magnetically-charged stories
• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change.

One person who really gets this is Eve John. From a simple idea that launched a worldwide retail product, to helping tradies get more jobs, right up until today where she helps women succeed in business, Eve has constantly adapted to everything life has thrown at her. And I’m pleased to say, she is my special guest on this week’s show.

Listen in and discover…

• How a simple idea that solved an annoying problem led to worldwide distribution of Eve’s product… see the tagline I created that distributers loved
• How to turn a negative emotion into a positive result]
• A simple mistake that cost Eve $10,000.00 a month and how she used this bad experience to propel her forward in a new and exciting direction
• How to harness your experience from one industry and easily adapt to another
• Why niching your services can be a blessing and a curse
• Kennedy’s ‘inch wide, mile deep’ model and how Eve applied it to a new business to get great results
• Eve’s outrageously effective steps to quickly establishing your authority in any market
• Controversy sells! Why throwing rocks at your market’s enemies instantly builds a rock solid bond between you and them
• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

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Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception.

So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show.

Listen in and discover…

• Two reasons we do not have guests on the show and why I made the exception

• How to maximise the profit potential of every lead you get

• Kennedy’s ‘Sales Prevention Department’ and how to stamp out this insidious sales-hurdle from your business

• From first enquiry right up until the sale… see the steps John takes to ensure maximum sales

• How to make more money without spending more on marketing

• Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words