Archives for February 2018

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Have you ever agreed to do something for someone when you really haven’t got time for yourself? You don’t want to offend, so you agree, and get behind on your own stuff?

Or have you ever felt too afraid to step up and stand out, for fear of criticism?

If so, you’re not alone. We’ve all been guilty. And it’s this “need to please” that drives your actions

So on today’s show I talk about needy behaviour and how to overcome it. Because when you boil it down, neediness is born out of fear. And fear robs you of building a successful future.

Just a few of the things I cover on the show are…

• How folks manipulate people with ‘hearts of gold’ … they’ll waste your time, waste your energy, and disrupt your peace of mind… see how to protect yourself

• How to say no without offending so you can focus on what’s really important, YOU!

• The one thing guys do immediately after a hot date that forever banishes them to the ‘friend zone’

• How clients can smell your need a mile away and why this sabotages your business, your fees, and your self-image

• A simple emotion you can harness that defeats your fear and lets you stand up, stand out, and get noticed

• How to banish fear and need forever… it’s not easy but it is a simple process

• Plus, you know, plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I do get a bit blunt on the show. But you’re used to that.

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This week’s show is all about writing copy that gets attention and really gets in there and stirs the emotions. I give you 3 effective ways to do this. By the way…

Consider this…

The word EMOTION means ‘disturbance’ from the Latin ‘to disturb or agitate.’

Now there’s a BIG lesson right there. So basically, that’s the theme of this week’s show. If you’re the sensitive type, might pay to skip this episode. However, if you’re sick of writing bland and boring vanilla ads that put people to sleep, and you want to inject your ads with the exact recipe people crave, then hit the play button now.

Just a few of the things I covered on the show are…

• Why most ads suck even if they are technically correct… see what they lack and how to fix this insidious problem so your ads are seen, read and acted upon
• How to add “Emotional Disturbance” in your advertising so your audience sit up and take notice of your ads
• Why Shock Therapy is good for sales
• A forbidden feeling that banishes the afflicted to a life of seething rage and misery… see what it is and how you can avoid this insidious trap
• The National Enquirer’s secret to writing attention getting, stop-them-in-their-tracks headlines
• The reason some folks believe Elvis is still alive and singing in a cocktail lounge in Vegas… and how you can tap into such beliefs and make more sales
• A simple yet very effective headline template that targets a very specific and raw emotion inside your audience
• How to target ‘forbidden feelings’ in your ads to instantly capture attention… plus two real-world examples you can easily adapt and use in your advertising
• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

Podcast: Play in new window | Download

Subscribe: Android | RSS

Let’s face it. It’s getting harder to get attention. There’s so much noise. So much clutter. So many conversations going on. So on this week’s show, I reveal a simple way to get your audience to sit up and take notice of your message.

Just a few of the things I covered on the show are…

• A simple email that caused a flurry of backlash but also orders

• Why a simple challenge snaps people awake and gets some of them foaming at the mouth

• Two ways people act when challenged… get ready for extra orders but also some butt-hurt comments

• How to think like an entrepreneur when challenged instead of like a spoilt child… this way you’ll actually learn a big lesson about yourself

• Plus plenty more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. I mentioned on the show a simple sentence from a long sales letter that caused a real fuss. Yet also attracted the right kind of people to my offer.

See the full letter here: http://www.petegodfrey.com/cashcopy