2017 May

Some sh*t never changes…

As certain as death and taxes, you can bet your bottom dollar that the sun will rise tomorrow…

And those annoying freakin’ Kardashians will always be – well – bloody annoying.

Same principle rings true in copy-world.

On this week’s episode Pete and I jam on a handful of timeless copy & marketing principles that will NEVER go out of style.

Press the play button above and you’ll discover:

The one, stupid-simple device that keeps Pete on track and pumping out world-class copy day-in, day-out…
World class marketer, Gary Halbert’s advice for fledgling copywriters who want to learn how to write kick-ass copy super-fast
The ’33:33′ trick that FORCES you to stay focused and on track

Plus a whole bunch more.

Press the play button above to listen in on all the persuasion goodness now.

P.S. Join the ‘persuasion conversation’ over at our closed Facebook group: Facebook.com/groups/PeteGodfreyShow

P.P.S. Like the show?

Then let us know!

Subscribe, rate and review ‘The Pete Godfrey Persuasion Show’ on iTunes.

P.P.P.S. Do you like free stuff?

Well, email your iTunes review to pete@petegodfrey.com and you’ll receive a special gift from the Wizard of Words himself!

You read that right…

Email Pete your iTunes review and he’ll shoot you back a free and VERY special gift.

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This week, Pete shares a BIG lesson he learnt from an icon of the copywriting world, Mr Joe Sugarman.

So tune in now, you’re going to discover a simple way to sell more of your stuff.

First a story…

Back in April 2007 Pete shared a dinner with Joe Sugarmen.

Now, you can never accuse Pete of being a fan boy who gushes like a schoolgirl over every shiny new guru. But with Joe, it was a little different. Pete had plenty of respect for him, and in between drinks and dinner, quizzed him relentlessly.

Joe was brilliant at making his prospects FEEL they actually own the product he’s trying to sell. He put the prospect in the product picture. He was a master at future pacing.

This week we’re gonna jam about Joe’s copy secret sauce – Involvement & Ownership.

Understand this powerful principal and you’ll make ANY product you sell damn near irresistible.