Archives for May 2016

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Pete and I get a LOT of feedback about the show…

And heaps of questions from the copywriters in our audience.

It’s not hard to see why…

Pete’s 15 hard-won years in the direct response copy trenches means he’s the go-to guy (or should that be ‘wizard’?) when it comes to all things copy.

So this week we pick up from where we left off last week

This show is for the writers.

And in this episode we rap about a very specific copy skill…a powerful skill which forms one part of the foundation for kick-butt, money-making copy.

What ‘skill’ do I speak of?

How to piece together a big, bold promise that grabs your reader by the lapels and pulls them into your copy. A quick and easy promise so appealing…your reader MUST read your copy to find out more.

There are many facets to great copy. But if you can nail the big promise, your half way home.

Today, you’ll learn the ‘Wizard way’ for uncovering a big, bold, attention grabbing promise.

Press down hard on the play button above and you’ll discover:

• Pete’s big takeaway: the two essential ‘attention grabbers’ that round out a big, money-making promise… 
• The two ‘money thieves’ that instantly turn-off hot buyers…and LOSE you sales faster than a politician breaks an election promise (avoid BOTH in your copy at all costs!)
• Why ‘the prince of print’ Gary Halbert always said ‘it’s better to be redundant than remiss’ and why this advice is crucial to compelling, sales-driven copy…
• The ‘Homer Simpson’ strategy for turning readers into hot and heavy buyers
• 4 proven, curiosity soaked promise examples to whet your copy ‘appetite’…
• And a ‘ol lot more…tune in NOW

P.S. Like the show?

Then let us know!

Subscribe, rate and review ‘The Pete Godfrey Persuasion Show’ on iTunes.

P.P.S. Do you like free stuff?

Well, email your iTunes review to pete@petegodfrey.com and you’ll receive a special gift from the Wizard of Words himself!

That’s right…

Email Pete your iTunes review and he’ll shoot you back a free and VERY special gift.

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This week’s show is one for the copywriters.

If you’ve ever struggled to write copy…

Uncover the sometimes-elusive ‘big idea’…

OR, piece together a sales-pulling close…

Then THIS show is for you.

Over the next 18 minutes, Pete reveals his 7 step formula for crafting copy that sells.

In this week’s show you’ll discover:

• Why ‘headline first’ is crap advice…
• The single most important question to ask yourself to get ‘inside the head’ of your market
• What are you REALLY selling?
• How to write ‘super-benefits’ that persuade your prospects to buy
• Why you need a list of ‘power words’
• One simple way to uncover your prospects deepest buying ‘signals’
• And a whole heap more…tune in now

P.S. Like the show?’

Then let us know!

Subscribe, rate and review ‘The Pete Godfrey Persuasion Show’ on iTunes.

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Short show this week…

But it’s packing a knowledge punch only the Wizard can deliver… right hook?

Decisions, decisions, decisions.

The decisions you make as a business owner and entrepreneur – naturally – have a massive impact on your level of success.

So it pays to arm yourself with some decision making tools that ensure you’re making sound, smart decisions that push you closer and closer to your goals.

Capiche?

So on this week’s show Pete and I rap about decision making.

More importantly, we hand you some cool tools that’ll ensure you’re making the right decisions at the right time.

Let’s jump in…

Tune in now and discover:

• Bandwagon jumpers BEWARE…why following the latest fad could be costing you BIG coin…
• How to avoid the dreaded ‘shiny object’ syndrome
• Why outdated = outplayed in the business world…
• Napoleon Hill’s least known (yet most important) law…(and how you can use this universal law to get more of what you want in life)…5:00 min mark
• Pete’s BIG ‘persuaders’ tip for the week…
• And a whole lot more…hit play now

P.S. Like the show?

Then let us know!

Subscribe, rate and review ‘The Pete Godfrey Persuasion Show’ on iTunes.

Podcast: Play in new window | Download

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Attention spans are shrinking.

With email pings, Facebook feeds and Twitter tweets…

Your prospects barely have enough time to scratch themselves let alone listen to your ramblings.

You’ve gotta get to the point…

And you’ve gotta get to it FAST.

You’ve got precious few seconds to grab your prospects attention, seductively draw them into your copy and kick-off the sales process.

Most folks have no idea how to start a pitch.

Or how to grab attention with a neck-snapping hook.

No attention = no sales = no folding stuff for you.

Well, today – dear listener – you’re in luck.

You’re about to get a master-class in grabbing your prospect by the lapels and writing opening copy so persuasive, they’ll WANT to read on…and on…and – well – you get the idea.

Today’s show is all about openers…

Specifically, how to open your sales letter or sales video in a way that grabs attention and creates impact.

And we’ll show you how to do all that within the space of a few seconds.

On today’s show, Pete and I jam about the perfect opening for your sales letter.

Tune in and discover:

• Why no one cares about your ‘brain fart’ video
• The two opening sentences you should NEVER, EVER use in your copy
• The ‘Sir Gary of Halbert’ opener…
• Decades old opener that sucks your prospects in like a vacuum on pile rug
• THIS controversial ‘secret’ opener formula opens wallets faster than a politician breaks an election promise…
• And whole lot more…

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Listen up…

What if I told you by making a few ‘tweaks’ to your copy you could…

DOUBLE your response…DOUBLE your customers…and DOUBLE your sales…

Instantly.

Would you be interested to know what those ‘tweaks’ are?

Of course you would!

Here’s the thing…

There’s a BIG difference when it comes to writing for men…and women.

Most B and C copywriters soak their copy with words and phrasing that completely turn women off.

If you use these words in your copy…you could lose HALF your potential market. And leave a tonne of money on the table.

That’s HUGE.

Well, today you’re in luck.

Because Pete and me are going to help you get your copy on track. We’ll help make sure your copy is packed full of emotionally-charged copy that hits the right emotional triggers for the women in your market and pushes them towards a sale.

And we’ve got the best in the business to help us out…

On the show today we’ve got a very special guest. World-class female copywriter (and former Baywatch super-star) Lorrie Morgan-Ferrero.

Over the next 26 minutes you’ll hear as Lorrie shares her hard-won tips on how you write compelling sales copy that gets the ladies in your market buying.

Tune in now and you’ll discover:

• Why women hate ‘war language’…
• The biggest ‘dumb-dumb’ mistakes copywriters make when writing for women (and how to avoid them)
• The one copy strategy that will have women rushing to buy your products and services…
• How our ‘caveman DNA’ drives buying decisions
• Lorrie’s secret ’empowerment’ words…
• And a whole bunch more…press the play button above and listen in now.

P.S. Like the show?

Then let us know!

Subscribe, rate and review ‘The Pete Godfrey Persuasion Show’ on iTunes.