Archives for March 2016

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On this week’s kick-ass episode of ‘The Pete Godfrey Persuasion Show’ we get chattin’ about one of Pete’s all-time favorite subjects:

Membership marketing.

Pete’s a master in the membership marketing ‘world’. That’s kinda what happens when you spend 15 years developing continuity membership models for hundreds of businesses.

And we’re not talking just info-marketers either…

As Pete explains, he’s helped all types of businesses – from chiropractors to an air conditioning mob – build a stream of continuity income.

If you own a business…you can probably build a membership arm. And that’s means you’ve got regular sales locked-in each and every month. That’s the exciting part. You keep whacking the cards each month until they tell you to stop.

Tune in now and discover:

• The 4 critical areas of membership marketing
• Short term conversion/retention (and why the first few weeks are super-critical!)
• Offering a free trial? Don’t make this silly assumption
• Why you need a welcome pack for all new arrivals (and what to include in your welcome pack)…
• The BIG benefits of the ‘unexpected gift’
• The beauty of a ‘referral culture’…and how to create this culture in your membership community
• YOU THE GURU! Why you’ve ALWAYS got to have something interesting to say…
• Warts-and-all membership marketing. Why you need to reveal your successes as well as your flaws to connect and build relationships
• And a whole bunch more…hit the play button now and listen in 

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Most copy sucks.

It’s boring.

It’s unstructured.

It puts people to sleep.

And – more often than not – It doesn’t even get read.

In this weeks episode Pete and I rap on how to DE-SUCK your copy.

In other words, how to breath life into your copy…have readers hang off your every word…and salivate at the mouth in raw anticipation of what you have to say next.

Sound good?

Good.

Press the play button now and learn:

• Why you need to let go of your ‘shit’ (BEFORE it eats you up!)
• The winning ‘go-to’ method Pete uses to create cash-gushing stories…
• The one marketing ‘weapon’ ALL pro-persuaders must learn to wield
• Why your copy puts people to sleep (and how to avoid this major writing flaw)
• Use THIS proven psychological cliff hanger ‘trick’ to stir maximum curiosity and entice readers to keep reading your copy… 
• How old-school pulp fiction book from the 1920’s and 30’s can DOUBLE your sales
• Plus a shed load more. Tune in NOW…

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We made it!

The Pete Godfrey Persuasion show OFFICIALLY racks up 50 monster episodes this week.

Fifty episodes is a massive achievement  for any show. But we couldn’t have done it without YOU our loyal listener.

So to celebrate…Pete and I’ve put together a special treat – just for you.

Click on the play button above and not only will you hear some top-quality persuasion tips and tricks Pete’s pulled from his vault of wisdom…

…we’ll also be giving away prizes to some lucky listeners.

So join me and Pete as we blow out the candles on this bad-boy and get all persuasion-y.

Ready?

Here’s what in store for you this week:

• The three word mantra Pete recites EVERY.SINGLE.DAY (and has done for more than a decade) to keep your paying customers coming back for more of your services and products again and again and again
• How copywriting legends like Gary Halbert used the ESV method to plant themselves in front of the right prospects…at the right time…to maximise sales and build up big piles of maaarrrnneeyyyyy
• Why Pete’s NOT in the copywriting business…and the business he’s REALLY in (big lesson here for all you marketers)
• Why you MUST always – every damn day – sell your VALUE
• How to repel dodgy customers from your life for good…
• And whole bunch more…tune in now

P.S. Remember…

We’ve got a few kick ass giveaways lined up for you in this episode.

Tune in now to grab your share of the bounty NOW.

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Well, we’re one week away from show number 50.

That’s right…the big 5-0.

Be sure to tune into the next week’s show

Me and Pete are doing something REAL special for you, our loyal listener. Make sure you tune in…or you’ll miss out.

First, you and I need to have a little chat.

Drop what you’re doing and listen in…

Let me make this very clear.

If you think having the ‘best’ product means you’ll automatically get bucket loads of sales.

You’re WRONG.

Delusional even.

I know that sounds harsh…but it’s true.

The world is full of ‘best’ products that go nowhere. And many would-be marketer’s garages are packed full of products they ‘thought’ would fly off the shelves.

So, stop drinking the ‘best’ product cool-aid…and instead, put aside 15 minutes and listen into this week’s show where Pete and I show you how to ramp up your sales figures.

Tune in now and discover:.

• The symptoms of the dreaded BLOP disease and the only way to cure yourself of this insidious affliction…
• Why the best marketers ALWAYS win (and how you can position yourself to join this illustrious club)…
• The slow, painful death of BETA (PLUS…use this real life lesson to become a better marketer and persuader…
• How Tony Robbins made the ‘big leagues’ (and why old school NLP dudes grind their teeth every time they hear his name)
• Why BIG money = solving problems
• Marketing 101: here’s what you need to know first before you start work on that product
• Why sales ALWAYS comes first…
• No sales and a garage full of product? A ‘brain enema’ could be just what the doctor ordered
• The 80/20 rule for broke marketers…here’s where you should spend 80% of your time…
• Marketing 101 (part 2): where’s the money?
• How you can use the ‘Crossfit secret’ to explode sales
• And a whole bunch more…