Archives for February 2016

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This week’s episode is a bit of a rant…

An important rant nonetheless.

And there’s a BIG lesson here for marketers and business owners.

What am I talking about?

*Douchebag social media behaviour*

Maybe you’ve seen this kinda thing before.

Namely, the crop of ‘instant experts’ who think it’s OK to name and shame customers on Facebook.

Our army of persuaders will instantly recognize why such behaviour should be avoided.

You don’t need to nail your customer to the cross to make a point. And if you’ve dabbled in this kind of social media nonsense, you’re doing yourself – and your business – more harm than good.

You see, there’s a certain type of etiquette master persuaders use to get their way on social media that doesn’t involve shaming others.

So, before you pull the trigger on that nasty Facebook post…

Listen in to this week’s episode where Pete and I hand you a guide on how to avoid this kind of douchebag social media behaviour and keep your credibility water-tight.

Tune-in now and discover:

• Why you should NEVER ‘name and shame’ on Facebook (do THIS instead)…
• [CASE STUDY]: instant experts’ head-scratching douchebag behaviour of the social media kind
• Old-school marketers big lesson for social media idiots
• A-list copywriter and marketer Gary Halbert’s advice on social media etiquette
• The wizard of words’ advice on dealing with feedback the right way (and what you MUST do the very second you receive positive OR negative customer feedback)
• How you can instantly flip negative feedback into sales with this simple pro-email marketing ‘trick’
• And a ‘hole lot more…check it out now

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It’s 8pm on Thursday night and you’re STARVING…

You clutch at your stomach…which retaliates with a growl like an angry Rottweiler guarding a two week old bone.

It’s time for you to get some ‘eats’.

You slip down the street…

Within minutes you’re standing out the front of two Mexican restaurants.

Both sit side by side.

You look left to the first restaurant.

Dead. Not a single customer in sight…

The only sign of life is the plump, bald middle-aged waiter in the corner…keeping himself busy by wiping down the already clean tables.

He stares straight at you…a cigarette hangs from the corner of his mouth. A sense of desperation washes over his aged complexion. His eyes beg you to come inside.

Your stomach rumbles again…

“Good lord.” You think to yourself “I could eat a horse…and still have room left for desert!”

You swing your gaze to the right…the second Mexican restaurant fizzes with life. Diners are smiling..laughing and gorging themselves on the Mexican feast in front of them.

The aroma wafts in your direction and tickles your nose.

Which restaurant do you go for?

Do you choose the restaurant to the left that could pass for a morgue…or the Mexican fiesta to the right?

Well, if I was a betting man…I reckon you’d make a bee-line straight to the latter – crowded – restaurant.

Now, stop.

You’ve just witnessed social proof in action dear podcast listener.

Used wisely…social proof can be a mighty ally in your quest for more sales…more customers…and more maarrrnneyyy.

Inject the right social proof into your marketing and you can boost response by double digit – maybe even triple digit figures.

And in this week’s show…the ‘Wizard of Words’, Pete Godfrey and I take you by the hand and into the dark underbelly of social proof.

Tune in now and you’ll discover:

• Gary Bencivenga (universally considered the world’s greatest living copywriter) drops a marketing bomb…and reveals the one thing that in his words ‘will almost always’ pop your sales way up…
• The Wizard’s favorite ‘real-time’ social proof that (when used in the right way AND at the right time) can give you an instant shot of credibility (the line between right and wrong here is wafer-thin…I’ll show you the right way to use ‘real-time’ social proof)
• The ‘Full Parking Lot’ principle and how you can use it in your business to explode sales and create an overwhelming desire for your products…
• The two best ways to use social proof in your sales messages…
• [MONEY TIP]: The majority of people make bad decisions. Here’s a neat way to help them make the right decision AND get paid at the same time
• [CASE STUDY]: How a few key word changes to an infomercials call to action got a huge bump in response (this tiny word change sounds counter-productive at first blush…but when you look closer you’ll see how brilliant it really is)
• A dead-easy ‘trick’ you can apply to your printed newsletter to skyrocket referrals
• And much, much more…tune in NOW

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A bit of sympathy goes a long way.

If you lose someone close, it’s good to have people around you who actually care.

If your marriage is on the rocks, it’s good to have a trusted friend to lend an ear.

But here’s the thing, I see no reason why if you’re having a bad day or month, you need to share it with a world full of strangers.

It’s so easy to wallow in your misery.

It’s so easy to sink into a ‘victim mentality.’

If you keep on wallowing in your misery, ‘Your woe is me,’ you’re never going to achieve your goals.

And – yes – there’s a marketing lesson in this to. And that’s the subject of this week’s show.

Tune in now and you’ll discover:

• Is Facebook becoming the land of the whingers?
• Why as a master persuader it’s NOT up to you to judge human behavior…(big lesson here)
• The one and only time grabbing attention is wrong
• Dan Kennedy’s No. 1 tip on dealing with self-pity syndrome
• The blatant mistake many business owners are making on social media (and how it’s destroying potential sales)
• [CASE STUDY]: The WORST way to position yourself as a business leader…(9:00 minutes)
• And a whole lot more…