Archives for January 2016

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When I started out writing copy all those years ago, I read lots and lots of books on copy.

My advice to anyone who wants to be a GREAT copywriter is to do the same.

If your goal is to write copy that sells, study the masters. Soak up their advice. Follow those who’ve walked the journey before you.

But if you want to become a WORLD-CLASS copywriter, you must (and I mean MUST), learn how to sell.

I’ve studied all the greats in the sales arena.

One of the guys I absolutely love was Zig Ziglar.

Sadly Zig passed away a couple years ago. But his legacy lives on.

Zig said there were five basic obstacles to every sale:

1. No desire
2. No trust
3. No need
4. No hurry
5. And…no money

Obstacle number 5 – no money – and how to get around this obstacle, is what producer Blake and me talk about on this week’s episode of ‘The Pete Godfrey Persuasion Show’.

Press the play button above and discover:

• Are you trying to sell a BMW to a bum (and why this NEVER works)
• Why 99% of the time ‘no money’ is a bulls&%t excuse
• My advice for smashing through the ‘no money’ obstacle
• If folks aren’t buying, here’s what your missing…(6:00 mins)
• What George and Marge can tech you about making waaaayyyy more sales…
• How to sell a $5,000 product 500,000 times
• The art of ‘inducing the desire to own’
• Do you know what you’re really selling?
• And a whole bunch more…tune in now

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Ever think what it takes to master sales?

Sure, there’s the usual suspects…

You’ve gotta dive deep into the minds of your clients and pull out their biggest fears, hopes, dreams and frustrations.

That’s a given though…and we’ve explored understanding your market at a deep level on the show many times.

But there’s another step.

A first step, that comes before researching your market. A critical step that is guaranteed to put you in your ‘selling zone’ and create a wave of sales in your business.

I first learnt this ‘secret’ from A-list copywriter Gary Bencivenga years ago.

I’ve used this secret ever since and it’s helped me create millions of dollars in sales for myself and my clients.

And in this – the 44th episode of the ‘Pete Godfrey Persuasion Show’, podcast producer Blake Sterling and I ‘spill the beans’ on Gary’s sage advice…

Tune in now and learn:

• The Bencivenga ‘hoarding’ secret for mastering sales FAST…
• How to induce a burning ‘desire to own’
• The one critical element missing from 99% of ads today
• How to shift into your ‘selling zone’ near-instantly with little-known ‘perfect night’ strategy
• And much, much more…

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What gets you going?

No, not like that…

Get you mind out of the gutter 🙂

I don’t want to know about your preferred tastes in ‘bedroom olympics’…

I’m talking about motivation. What gets you pumped up?

What makes you tick…gets your blood pumping?

What do you do to get yourself in ‘flow’ and get sh*t done?

You see, motivation is what drives you to achieve your goals and make lots of maarrnneeyyyy. The successful entrepreneurs and business folks you admire are all highly motivated people.

You think Richard Branson wakes up in the morning and thinks ‘i wish i could sleep in today…’

Hell no!

He’s up and about and can’t wait to get the day started.

So it stands to reason…

If success is what you want…motivation is part of what you need to get you there.

But what if you’re not sure how to get and stay motivated?

Never fear….the wizard is here 🙂

Today’s show is all about hitting maximum motivation in minimum time. Press the play button above and you’ll discover:

• The three core elements of ANY successful persuader
• The little-known ‘Hollywood’ technique for instantly hitting you motivation ‘sweet spot’
• A weird music ‘trick’ (occasionally involving the biggest heavy metal band on the planet) that makes hitting deadlines effortless…(4:00 minutes)
• How to avoid becoming another ’emotion victim’.
• Why you need to ‘shut off’ once in a while (and the dangerous side-effects of not following this wise advice)…
• The inspirational art of manual stimulation…(7:00 minutes)
• And much more…tune in now