Archives for November 2015

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Most of the copy I see is boring…

Snooze-worthy boring.

And there’s no faster way to kill a sale than copy that puts the reader to sleep.

Gary Halbert had a saying that went something like this: ‘you can have crap copy and a great offer and still make sales’.

The ‘Prince of Print’ has a point. A killer offer despite boring copy can still make you a ton of sales.

But there’s another copy element that when understood and implemented in the right way, can turn reader, into buyer even if your copy is a little on the nose.

I’m talking about BULLETS. 

Spread a handful of tantalizing, intriguing bullets throughout your copy (even if it’s not that great) that target your readers wants and desires and sales will follow.

You want proof?

OK, how about this: I can recall at least a dozen times I’ve brought an info product…not because of the main body copy…and NOT because of the offer…but because of one, solitary bullet that was intriguing and compelling…I simply HAD to buy.

THAT’s the magic power of money-making bullets right there.

This week on ‘The Pete Godfrey Persuasion Show’ podcast you’re in for a treat. You’re about to learn 9 ways to write bullets so damn good your prospects will be itching to pull out their credit card and buy.

Press that play button now and discover:

• How to spruce up any old, tired bullet into a masterpiece of intrigue that compels your reader to buy
• How to avoid writing bland, boring bullets (this so simple yet most folks have no idea how to do it)
• The sales-pulling magic of ‘blind’ bullets
• How to boost a readers desire for your product simply by using page numbers in your bullets
• Why you should never over-use the same types of bullets… 
• The power of the ‘how to’ bullet
• Why you should always use specific numbers when writing bullets
• The curiosity-building magic of the ‘why’ bullet
• How to grab your readers attention using a ‘truth about’ bullet
• Fear can be a powerful motivator…use this one bullet type to instantly stir up the fears and pain of your reader
• How to tease the heck out of your reader with ‘secret’ bullets
• And a whole lot more…press play now and treat your ears

 

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Many business owners make excuses about their lack of success.

You might have heard some of these before…

‘The economy is really bad…’

‘We don’t get enough foot traffic…’

‘Our customers just don’t know what they want…’

‘Email marketing wouldn’t work for our business…’

And these excuses lead to the early death of many a business.

But it doesn’t have to be this way…and that’s what today’s podcast is about.

But first I want you to answer a question

That question is…

What business are you really in?

Take your time to think about this one.

It’s crucial that you both know and understand the answer to this question.

Why?

Because quite frankly:

Your success in business depends on it.

Most business owners get the answer wrong.

You see, you’re not in the landscaping business, you’re not in the printing business, you’re not in the hairdressing business…

If you own a dog grooming business and you think your business is simply grooming dogs, well, then you my friend have a big problem.

That’s because no matter what business you are in…you are ALWAYS (yes, ALWAYS) in the business of SALES.

And it’s the subject of sales…and selling that is the hot topic for this week’s show…

In this episode of ‘The Pete Godfrey Persuasion Show’ me and my producer Blake Sterling rap about selling your way out of any trouble.

Many business owners fail because they make excuses on the events unfolding around them in daily life.

They’re reacting…

Instead of being proactive…

As you’ll hear today, there is literally no supposedly ‘dire’ business situation that you can not sell your way out of.

Click the PLAY button above and discover:

• The one thing that keeps most ailing business owners stuck (and how to instantly fix this disturbing habit)
• The single most important skill ALL your staff must possess…
• Why your ‘state-of-the-art, awesome looking website’ means jack shit when it comes to sales
• How to survive and thrive in business…even if the global economy is falling to pieces and you’re about to close your doors
• WARNING: if you can’t sell using this particular medium you’re leaving a TON of money on the table.
• How I erased my fear of selling over the phone…
• The money-making power of ‘the follow up’
• How to target your ideal customers and make money today, right now, this instant!
• How to create an instant buying frenzy using nothing more than the humble email
• The number one, easiest, bang-for-your-buck sales campaign you can launch today to send a torrent of hot, hungry and ready to buy customers your way…
• And much, much more…

 

 

 

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Do you know how many Facebook users there are today?

1.44 BILLION (yes, that’s billion with a ‘B’).

There’s more folks on Facebook than the entire population of China.

That’s a LOT of people.

And you can bet your bottom dollar there’s millions of your ideal clients hovering around on Facebook right now. Are you tapping into the Facebook money torrent?

Most businesses don’t…

And those that DO use Facebook as a marketing tool aren’t doing it right and leaving a whole bunch of maaarrney on the table.

So in this week’s episode I’ve called in a good mate and Facebook ad expert, Tamra Forde to show you the three biggest mistakes business owners are making with their Facebook ads and how you can avoid them.

Tune in now and discover:

• What never to write in your Facebook ads
• The No. 1 biggest problem with most Facebook ads today…
• The 3 secrets to cash & client generating Facebook ads
• The single most important job of your Facebook ads (and why most people fail at it)
• The biggest mistake most people make with Facebook ad graphics (if you’e doing this your clicks will disappear)
• How to avoid the ‘Facebook slap’…if these 3 pieces of your Facebook ad funnel don’t match your ads WILL be banned…
• Why your Facebook ad success depends on the ‘WIIFM’ method
• How to use Facebook ads to sell to cold traffic (yes, it can be done…here’s how you do it)
• How to use Facebook ads to generate a torrent of sales in your e-commerce store
• The one reason 99% of Facebook ads don’t work…
• Why you should only ever send Facebook ad traffic to a ‘one-decision’ landing page
• Copywriting legend Joe Sugarman’s advice for killer Facebook ads
• The five letter word that sums up what’s most important about your Facebook ads…
• The little-known ‘stalker’ Facebook ad strategy that targets potential customers who’ve clicked away from your website
• How to use your Facebook ads to attract ‘free money’
• And a whole lot flippin’ more…click play now to listen in…

To grab Tamra’s FREE Facebook ads cheat sheet go here:

facebookadsmadeeasy.com/pete

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What does it take to join the ranks of the elite?

What are the habits that ALL successful entrepreneurs have in common?

How do YOU become a highly effective persuader?

In this weeks episode producer Blake Sterling and I talk about the five habits of highly successful persuaders. If you want to know how to get more from your day. How to create your IDEAL lifestyle and excel at what you do…this show is for you.

Tune in and discover:

• The one habit that all effective persuaders display
• How to banish the time thieves. A simple yet highly effective technique to take back control of your time
• Why highly effective persuaders MUST be super-selfish
• Why Dan Kennedy says the concept of a success ladder is bullshit
• The sad tale of approval seekers and why the habit of seeking approval from others is fruitless exercise
• Why drinking from the ‘needy’ kool-aid gets you nowhere
• The high priority habit effective persuaders use to create their own reality
• What Ayn Rand’s Atlas Shrugged can teach you about becoming a highly effective persuader
• Why you need to give yourself your own ‘gold stars’
• And a whole lot more…