Archives for September 2015

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Listen in. This week on ‘The Pete Godfrey Persuasion Show’ podcast, Pete raps about the subject of attention. Now, in the copywriting world you’ll hear a lot of noise about getting a prospects attention. Yes, grabbing your prospects attention with a neck-snapping headline is important, BUT it’s merely one half of a pro-persuader’s mission. You must understand how to HOLD that attention.

As the legendary copywriter Joe Sugarman says: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.”

Today, Pete shows you a quick and easy way to build the copy ‘slide’.

Press the ‘play’ button now and learn:

• The one ‘attention grabbing’ question you must always ask yourself before you write a single word of copy
• How to get and hold attention in the land of A.D.D. ‘social butterflies’
• How to use the Al Pacino method of engagement to pull your reader in (and keep them reading)
• The best way to instantly standout in your niche…
• Pete’s six word ‘magic’ phrase that instantly builds connection and trust 
• And lots, LOTS more…

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This week on ‘The Pete Godfrey Persuasion Show’ podcast, we’ve got another special guest on the show, pro-copywriter Pauline Longdon.

We chat about marketing to today’s conscious consumer. Gone are the days where you can open up a business and expect a flood of eager buyers to head your way. Today’s consumers are smart, savvy and through the power of social media have a voice that can either grow your business or smash it to pieces…

Tune in and learn:

• The Aussie author (and book) that inspired Pauline’s in-depth research on how to market to today’s conscious consumer…
• Purpose over profits…why you better be clear on the purpose your business serves (and why a business purpose that conflicts with today’s conscious consumer spells disaster in your business)
• The number #1 biggest sales hurdle in your business (and how to to overcome it)
• Why Dan Kennedy always says ‘we don’t sell to virgins’…
• Why your customers don’t care if you’re ‘the best in the business’ anymore (and what they DO care about instead)
• The powerful business lesson behind the shooting of Cecil the Lion
• How a simple tweet can ruin your reputation (and possibly your business!) within minutes…
• The simple (and profitable) reason Pete keeps his political views to himself…
• The five most important words in your business today…
• How to use the ‘Apple factor’ in your business to create more sales…
• Why the key to your business success is NOT in the products you sell (and where to find it)
• The big ‘V’: what your customers are REALLY looking for today…
• The lazy way to do business: make this mistake in you’re business today and you’re GUARANTEED to lose money (and lots of customers too!)
• The one word that sends shivers of fear up and down Pete’s spine…(and why you should NEVER use this word in your business)
• Pauline’s simple tactic to flip price shoppers…
• What women really want: how to write copy for the female market…
• The over-used four word phrase that will turn-off your female readers instantly…
• Why not understanding and writing to your female market is like turning off the moneytap
• Why a ‘fake it till you make it’ approach to marketing will kill your sales
• The seven letter word that underlies all effective marketing…
• And a whole lot more…

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This week on ‘The Pete Godfrey Persuasion Show’, Pete talks life lessons. BIG life lessons.

You see, a crucial factor in mastering persuasion (and sales) is observing and understanding the actions of other people. When you truly understand what makes others ‘tick’, persuasion becomes dead easy.

So, this week Pete discusses his observations from a recent speaking gig in Sydney and two life lessons you can add to your library of persuasion techniques.

Tune-in and learn:

• A quick and easy cure for dealing with the ‘moaners’ in your life
• The #1 biggest mistake persuaders make (and how to avoid it)…
• The seven letter word that drives ALL effective marketing
• Does your stomach twist in knots at the thought of selling? Do this one thing to instantly erase your ‘sales-fear’…
• A 19th century ‘secret’ for creating a tsunami of sales in your business
• A dead-simple way to ‘plug-in’ to a master persuader’s brain and ‘own’ their powerful sales skills for yourself…
• Two crucial life lessons from the Wizards Book of persuasion…
• And a whole lot more…but only if you tune-in NOW

 

 

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Do you fear selling?

Are you reluctant to jump on the phone and chat with prospects…even when you KNOW deep-down you should?

Well, you’re in luck my friend, this week’s show is for you…

This week on ‘The Pete Godfrey Persuasion Show’ podcast, Pete riffs about getting over your fear of sales. You see some folks have a natural aversion to selling. Worse, some business owners find the whole ‘sales thing’ distasteful.

If that sounds like you consider this your reality check.

Listen now and learn:

• Why the new-age attitude of ‘selling without selling’ is complete and utter bullshit…
• How to get over your manipulation ‘complex’…
• The one key difference between manipulation and persuasion (if you’re manipulating customers you shouldn’t be in business).
• Why you have a moral and ethical duty to sell your products…
• How Pete doubled sales overnight…and why you should use this same tactic in your business
• The ‘Zig Ziglar’ method for making more sales
• How to quickly learn how your prospects want to be sold to…
• And lots more…tune in now