Archives for August 2015

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Words are powerful.

Use the right ‘money’ words, to the right market and sales will take care of themselves.

On the flip-side there’s some words you should NEVER use in your marketing messages. Words and phrases that will KILL your sales and send your customers running for the hills.

What are these sales slaughtering words?

That’s what today’s show is all about…

On this episode of the ‘Pete Godfrey Persuasion Show’ podcast, Pete talks about the 7 words and phases that kill sales.

Tune-in and you’ll discover:

• How to avoid the money-burning words that create instant disconnect and completely turnoff your customers…
• The insightful comment from Pete’s newest copywriting apprentice that could turn your marketing on it’s head
• The eight letter word that immediately puts your readers guard up
• The four word ‘hypnotic’ statement that boosts your readers acceptance of what you say
• How to NOT sound like a used car salesman on a late night TV commercial
• The one offer ‘tactic’ that will murder your sales
• The easiest way to lose your customers…
• And a whole lot more…

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This week on the ‘Pete Godfrey Persuasion Show’ podcast, you’re in for a treat. We’ve got another special guest on the show this week.

They call him the copywriting prince – Jason Strachan and he’s straight out of the UK.

It’s hard to get a hold of Jason, when he’s not wowing clients with his proven sales-pulling copy, he’s busy bashing out big winning promo’s for his own products in the dating niche.

But this week we’ve managed to nailed him down long enough to share his wisdom on the art of locking-down a killer hook

Tune in and you’ll discover:

• Eugene Schwartz’ tip on making big money in a saturated market
• The secret behind Jason’s ‘what the F&#k is that’ appeal
• Why big benefit headlines are losing their shine
• How the ‘Godfrey ratio’ guarantees any marketing piece you write is dripping with sales-driven, emotional copy…
• Jason’s blockbuster breakthrough that opened up the doors to copywriting riches
• The number #1 most important question you must ask before writing a single word
• The two-step method for boosting much-needed drama in your copy
• Jason simple tips on nailing down a ‘big idea’
• And much, much more…

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Podcasting time. In this episode of the ‘Pete Godfrey Persuasion Show’ podcast, Pete riffs about his new favorite TV show ‘Mad Men’.

If you haven’t seen Mad Men (tip: watch it ASAP), it was a hit TV show about a Madison Avenue advertising agency from the sixties. And centred on the leading character and advertising genius Don Draper.

The show is packed full of marketing gold. Pete shares some of his favorite quotes and the big marketing lessons you can use in your own business.

Listen in and learn:

• Why it’s not your job to judge…but record
• The flawed thinking that can destroy sales…
• Don Draper’s guide to ‘love’…once you understand this ‘guide’ you can use it to successfully sell anything
• Pete’s four word secret to a long, loving marriage
• Dan Kennedy’s ‘umbilical cord’ secret to instantly attract more paying customers…
• Why you need to be aware of the ‘easy answers’ in your market…
• The powerful marketing ‘pulling force’ that forms your number #1 asset in persuasion and sales
• Why you can’t start believing your own ‘PR’
• The ‘Frank Zappa’ secret for writing money-making copy
• Why you MUST know what you’re REALLY selling…
• And whole lot more…