The Pete Godfrey Persuasion Show

Advanced Marketing and Sales Techniques for Savvy Business Owners

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Archives for April 2015

PGS 009: How To Get Attention in a Self Obsessed Cluttered Marketplace

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This week on the Pete Godfrey Persuasion show, Pete dives deep into a recent strategy session with a current client and shares his ‘insider’ secrets on getting a tonne of attention in a self-obsessed market. This is an episode for those folks working hard on getting a business to stand-out from the crowd…

  • The one simple question you must ask yourself before you make a start on getting more attention in your market…
  • Why a dud promotion could be the best thing that happens to you…
  • How toothless, Alaskan gold-miners can help your business get attention
  • An kick-ass, ‘old-school’ method for testing whether you’ve got a hungry audience ready to buy your stuff…
  • The major flaw in 99% of marketing messages… and how to fix it
  • Why Dan Kennedy says you should ‘versionize’ your promotions
  • How ‘dog-whistle’ words can boost your sales.
  • How to use the concept of ‘instant gratification’ to open the iron door to a heap of paying customers
  • Why Facebook ‘likes’ don’t mean squat… and what you should be focusing on instead
  • The one type of headline Pete is using right now to get MASSIVE results in various markets…
  • And a whole lot more… 

 

PGS 008: The One Critical Copy Flaw That Sabotages Sales

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast:

  • The four main areas of a promotion Pete pays the MOST attention to (and how to quickly and easily increase the effectiveness of each area)
  • The one reason Pete always encourages clients to ‘bump’ up their offer…
  • Master copywriter Gary Bencivenga’s big tip for writing a killer promotion
  • Why a ‘ballsy’ approach to this part of your marketing is guaranteed to increase sales
  • The one big flaw that sabotages sales (and why Pete says this flaw is more common than you think)
  • Pete’s ‘instant fix’ for turning a dud promotion into a money-making masterpiece
  • The 60/40 rule for writing hyper-effective sales copy…
  • Why Clayton Makepeace (considered one of the greatest living copywriters) says this one type of headline could be slashing your sales numbers… PLUS, Pete’s advice on what to do instead
  • How to instantly put yourself in your prospects shoes (and why this only serves to add more money to your bottomline)
  • How this classic sales book can help you tap into the mind of your customer and find their biggest, most important motivator
  • How you can use direct-response TV ads to increase the sales of your own products and services
  • Why you need to rub salt in your customers wounds…
  • And a whole lot more…

PGS 007: Email Marketing Mastery with Ben Settle

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast we’ve got our first (of many) special guests. Email marketing expert Ben Settle and Pete jam about how you can unleash a flurry of sales with the humble, old email.

Here’s what’s coming up in this action-packed ‘Settle-ised’ episode:

  • The unusual (yet highly effective) approach that makes the ‘Settle’ email marketing method so unique
  • How talk radio can supercharge your email profitability
  • The “no-sweat, no-brainer” way to quickly and easily dominate your market 
  • Ben’s devastatingly profitable secret behind making it hard for people to join your list…
  • The very simple tactic behind lowering your spam rates… 
  • Pete’s ‘foolproof’ method for re-engaging your long forgotten email list
  • The perfect subject line to use if you haven’t contacted your list in months…
  • Pete’s two email objectives and why you MUST follow both to stand a chance of writing money-making emails
  • Matt Furey’s ‘newbie’ advice for writing highly profitable emails
  • David Deutsch’s ‘bait the hook’ strategy and why Ben uses this as a backbone for ALL sales promotions
  • Why you have a moral (and ethical) duty to sell your products…
  • The reason Ben plans on blocking all free email addresses from his list (including Gmail!) and why you should too…
  • How to use Pete’s simple ‘SSS method’ to write profit-pulling emails 
  • The #1 worst ever subject line to use in an email
  • How ‘warrior trolls’ can increase the profitability of your emails…
  • Ben’s ‘oxygen mask’ strategy behind growing a highly profitable business
  • What reality TV can teach you about money-making emails
  • The one thing missing from 99% of marketing emails
  • And more, more, more…

 

PGS 006: 3 Core Concepts Behind Persuasive and Strategic Writing

http://media.blubrry.com/pete_godfrey_persuasion_show/p/content.blubrry.com/pete_godfrey_persuasion_show/06_PGS_006_3_Core_Concepts_Behind_Persuasive_And_Strategic_Writing.mp3

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast, you’ll learn the first 3 of 7 core concepts behind persuasive and strategic writing. Here’s a sneak peak of what’s in store:

  • Why everything you write must have a STRATEGIC purpose…
  • The two things you must have for effective persuasive writing.
  • The three points of influence behind all persuasive writing… and why the main purpose behind ALL your writing is to hit one or all of these points.
  • Why my smart clients hire me to work on customer retention (BIG lesson in this one for ALL business owners)…
  • The three objectives I focus on before I write a damn word of copy… and why you’d be wise to follow this objective based writing strategy.
  • A strategic breakdown of two Facebook posts I wrote recently (you can easily use a number of the tips from my breakdown to write more effectively).
  • Why legendary email copywriter Matt Furey said “when it comes to making money, entertainment is more important than education”…
  • The main reason why I continue to passionately study Dan Kennedy’s work.
  • How a CEO laughing on the toilet tells me my writing is effective… 
  • The number one, most popular type of story people read and how to inject this story type in your own writing and keep your tribe coming back for more…
  • Why you should NEVER use humour in a sales letter.
  • The strategic reason behind Dan Kennedy’s statement “People buy more when in good humour”…
  • And a whole lot more… 

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