Archives for April 2015

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This week on the Pete Godfrey Persuasion show, Pete dives deep into a recent strategy session with a current client and shares his ‘insider’ secrets on getting a tonne of attention in a self-obsessed market. This is an episode for those folks working hard on getting a business to stand-out from the crowd…

• The one simple question you must ask yourself before you make a start on getting more attention in your market…
• Why a dud promotion could be the best thing that happens to you…
• How toothless, Alaskan gold-miners can help your business get attention
• An kick-ass, ‘old-school’ method for testing whether you’ve got a hungry audience ready to buy your stuff…
• The major flaw in 99% of marketing messages… and how to fix it
• Why Dan Kennedy says you should ‘versionize’ your promotions
• How ‘dog-whistle’ words can boost your sales.
• How to use the concept of ‘instant gratification’ to open the iron door to a heap of paying customers
• Why Facebook ‘likes’ don’t mean squat… and what you should be focusing on instead
• The one type of headline Pete is using right now to get MASSIVE results in various markets…
• And a whole lot more… 

 

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast:

• The four main areas of a promotion Pete pays the MOST attention to (and how to quickly and easily increase the effectiveness of each area)
• The one reason Pete always encourages clients to ‘bump’ up their offer…
• Master copywriter Gary Bencivenga’s big tip for writing a killer promotion
• Why a ‘ballsy’ approach to this part of your marketing is guaranteed to increase sales
• The one big flaw that sabotages sales (and why Pete says this flaw is more common than you think)
• Pete’s ‘instant fix’ for turning a dud promotion into a money-making masterpiece
• The 60/40 rule for writing hyper-effective sales copy…
• Why Clayton Makepeace (considered one of the greatest living copywriters) says this one type of headline could be slashing your sales numbers… PLUS, Pete’s advice on what to do instead
• How to instantly put yourself in your prospects shoes (and why this only serves to add more money to your bottomline)
• How this classic sales book can help you tap into the mind of your customer and find their biggest, most important motivator
• How you can use direct-response TV ads to increase the sales of your own products and services
• Why you need to rub salt in your customers wounds…
• And a whole lot more…

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast we’ve got our first (of many) special guests. Email marketing expert Ben Settle and Pete jam about how you can unleash a flurry of sales with the humble, old email.

Here’s what’s coming up in this action-packed ‘Settle-ised’ episode:

• The unusual (yet highly effective) approach that makes the ‘Settle’ email marketing method so unique
• How talk radio can supercharge your email profitability
• The “no-sweat, no-brainer” way to quickly and easily dominate your market 
• Ben’s devastatingly profitable secret behind making it hard for people to join your list…
• The very simple tactic behind lowering your spam rates… 
• Pete’s ‘foolproof’ method for re-engaging your long forgotten email list
• The perfect subject line to use if you haven’t contacted your list in months…
• Pete’s two email objectives and why you MUST follow both to stand a chance of writing money-making emails
• Matt Furey’s ‘newbie’ advice for writing highly profitable emails
• David Deutsch’s ‘bait the hook’ strategy and why Ben uses this as a backbone for ALL sales promotions
• Why you have a moral (and ethical) duty to sell your products…
• The reason Ben plans on blocking all free email addresses from his list (including Gmail!) and why you should too…
• How to use Pete’s simple ‘SSS method’ to write profit-pulling emails 
• The #1 worst ever subject line to use in an email
• How ‘warrior trolls’ can increase the profitability of your emails…
• Ben’s ‘oxygen mask’ strategy behind growing a highly profitable business
• What reality TV can teach you about money-making emails
• The one thing missing from 99% of marketing emails
• And more, more, more…

 

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On this week’s ‘Pete Godfrey Persuasion Show’ podcast, you’ll learn the first 3 of 7 core concepts behind persuasive and strategic writing. Here’s a sneak peak of what’s in store:

• Why everything you write must have a STRATEGIC purpose…
• The two things you must have for effective persuasive writing.
• The three points of influence behind all persuasive writing… and why the main purpose behind ALL your writing is to hit one or all of these points.
• Why my smart clients hire me to work on customer retention (BIG lesson in this one for ALL business owners)…
• The three objectives I focus on before I write a damn word of copy… and why you’d be wise to follow this objective based writing strategy.
• A strategic breakdown of two Facebook posts I wrote recently (you can easily use a number of the tips from my breakdown to write more effectively).
• Why legendary email copywriter Matt Furey said “when it comes to making money, entertainment is more important than education”…
• The main reason why I continue to passionately study Dan Kennedy’s work.
• How a CEO laughing on the toilet tells me my writing is effective… 
• The number one, most popular type of story people read and how to inject this story type in your own writing and keep your tribe coming back for more…
• Why you should NEVER use humour in a sales letter.
• The strategic reason behind Dan Kennedy’s statement “People buy more when in good humour”…
• And a whole lot more…