Archives for March 2015

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

This week on ‘The Pete Godfrey Persuasion Show’ podcast producer, Blake Sterling and I discuss:

• Why Dan Kennedy says without Kryptonite Superman would be boring
• If there’s an elephant in the room DON’T sweep it under the carpet… (ignore this advice and watch your prospects walk out the door)
• How to handle objections like a pro (and why ignoring or handling objections poorly will KILL your sales)
• The 5 letter word that underlines ALL successful and profitable selling…
• People love to buy but HATE being sold to… why understanding this simple message could mean the difference between winning and losing a sale
• How to use Step 5 of my 7 step copywriting process to uncover (and expertly answer) all possible objections in your market
• My brutal – yet honest – opinion (not to mention accurate) on why maaarney-making copywriting is NOT a creative endeavor…
• How to instantly cut through the ‘price’ objection like a hot knife through butter… turn the ‘expensiveness’ of your product or service into a benefit that has your prospects on both knees… begging to buy from you.
• The reason this here humble Wizard flat out REFUSES to work with goo-roo clients…
• How to quickly and easily bypass your prospects ‘bullshit detector’ (this one tips works wonders for those business owners who find their customers object to promised results no matter how much proof you might inject into your copy)
• And a whole host of other glorious tips and tricks coming your way… 

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

This week on the ‘Pete Godfrey Persuasion Show’ me and producer Blake Sterling jam about selling:

• The crazy Facebook post that had me laughing my head off at the ridiculousness of folks who feel the need to share EVERYTHING on social media (and how you can profit from this ridiculousness)
• The 5 selling objectives you MUST be clear on before you put pen to paper on ALL your marketing material
• Why railing against the incongruent folks in your market gives you posture (and how this builds connection with your tribe)
• Demonstrate your ‘wizardry’. The secret to sharing your successes without sounding like an ego-maniac (a lot of people miss this…so listen in)
• Why your marketing will be limp and lifeless without this one 7 letter word
• The power of social proof (why letting others share their success in working with you is a killer persuasion technique that works in ANY market)
• Why I believe no matter where you are or what you do you are ALWAYS selling (and how you can take advantage of this fact to boost your bank balance)
• My tips for selling in non-selling environments (yes, there are methods you can use to sell your products and services where, at times, it may seem like you have no hope of selling)
• Why you need to create curiosity about you and your business (and the methods I use that you can model)
• What Matt Furey (arguably the world’s BEST living email copywriter) taught me about teachers and entertainers… and why teachers are some of the poorest paid people on the planet
• Why being ‘infotaining’ trumps ‘educating’
• How to inspire your market (and why facts and figures have no personal reference)
• Fishing for the perfect client…why constantly planting ‘seeds’ around your ideal client brings in the marney
• The two kinds of stories I always tell for big results on my own bottomline
• Dan Kennedy’s advice on writing content (and why all the content you write is marketing material)
• Plus a whole lot more wizardry coming your way…

 

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

This week’s ‘Pete Godfrey Persuasion Show’ is a doozy…

Here’s what’s in store on the podcast:

• Warning: if you’re a sensitive listener this episode may offend and make you feel a little uneasy (but for those of you who seek the truth and want to massively ramp up sales… you’re in for a ride)
• Shine a light on this emotional attachment in your market for maximum profit (bring this sense of uneasiness to the surface in all your promotions to increase conversions)
• The 3 big emotional triggers that almost guarantee success in your marketing
• The single best way to subtly hit emotional buttons in your marketing material (master this technique and you’ll easily DOUBLE or TRIPLE sales)
• How this one headline – using the 3 big emotional triggers – worked so well it double patients and prices for my client (and how you can use the same method in your marketing)
• 4 step formula for uncovering your prospects deepest emotional anxieties
• How you can use a throw away line in Ben Settle’s ‘Email Players’ newsletter (issue 35) to attract more clients
• ‘Fat Facebook Photos’ – how this single email subject line snapped people’s attention and bought in 15 new patients for one of my clients
• My advice for married guys who want to survive marriage
• The template for membership group owners who want to make more maaarney
• Why you MUST become the saviour in your market (and why it’s crucial you SHOW your tribe the safest place in the world for them is by your side)
• My advanced tip for ring-fencing your market’s emotions and squeezing anxieties into your copy
• And a whole heap more…

 

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

On today’s ‘Pete Godfrey Persuasion Show’ podcast:

• The one thing every human being craves like crazy (and how you can use this to make more sales)
• The one word from potential clients that’s a red flag for doing business (if a potential client calls you this then take my advice and run for the hills!)
• What persuasion IS NOT (the common and unfounded misconceptions people have about implementing persuasive techniques and how this attitude could be damaging your business)
• The simple, yet rarely discussed truth behind the art of persuasion and why understanding this one single persuasion principle could open the floodgates of customers and cash
• What a category 5 tropical cyclone can teach you about how your customers think (and how you can use this key psychological trait to increase the effectiveness of your marketing)
• The number 1 human motivator and how understanding this motivator is the fast track to more maarrrney
• How to build more connection with your market (this is a great lesson for anyone who persuades be it copywriters, teachers, salespeople etc.)
• What Napoleon (or as I call him ‘the little terror from France’) did to motivate his men (and how you can use this same technique to attract a horde of hot, hungry and ready-to-buy customers)
• What the guy who started Maxim Magazine can teach you about motivating your employees
• My ‘gold stars’ technique for keeping your customers happy…
• Why entrepreneurs who hunt for praise are destined to fail in business
• And a whole lot more…

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

On the first episode of the ‘Pete Godfrey Persuasion Show’ podcast:

• 3 examples of passionate and persuasive selling that are money in the bank to those wise souls who model this advice
• How an old client (and Glazier-Kennedy marketer of the year) used a Bali hut to catch my attention and persuade me to work with him (and how you can use this same ‘grabber’ technique to work with high-profile clients)
• Why world renowned direct response copywriter and marketing guru Dan Kennedy dubbed a catalogue re-write for a client of mine…“a perfect example of emotional direct response copy” (and the one thing I understood to earn such praise and why you MUST understand the same concept to survive and thrive in business)
• The art of uncovering hidden benefits… how moving past the obvious benefits of your product or service and uncovering the deeper, hidden benefits will make you a boatload more money
• Who controls ‘the purse strings’? Why you must appeal to the person who controls the financial decisions in a transaction as much as (if not more) the person you are trying to sell to
• Guys – why you must appeal to your female audience as much as the male audience if you want to succeed in business
• How the emotional need to ‘keep-up-with-the-Joneses’ is like money in the bank to savvy copywriters, marketers and business owners
• Marketing legend Dan Kennedy’s advice on how to appeal to your market for maximum emotional (and financial) impact 
• The ‘school reunion’ method for persuading your audience
• Copywriting legend (and my personal mentor) Ted Nicolas’ secret technique for pulling out the hidden benefits and real reasons your customers buy
• The one question you must get clear on before writing ANY marketing material (and how the answer to this single question can add thousands of dollars to your bottom line)