On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and persuasion. Listen in and discover… 5 highly effective ways to build trust and calm your…
PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)
On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans. And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable…
PGS 146: What’s Working Now (Facebook Ads)
On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect. Usually, I don’t let my producer Tamra Forde talk too much on the show….
PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service
On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to…
PGS 144: The One Thing That Gets Favours Granted
Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people…
PGS 143: How to Command Respect
On this week’s show I talk about one of Robert Green’s 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you’re building a following, this will give you something to think about. Listen in and discover… If you want to lead, there is one critical…
PGS 142: Two Reasons Why Clients Question Your Price
On this week’s show I talk about price resistance… more specifically, two reasons why clients question your price. Listen in and discover… How clients feel you need… like sharks who can smell a drop of blood in the water from miles away, clients can smell your need and will instantly reject paying top dollar The…
PGS 141: Two Internal Success Killers
On this week’s show I reveal two insidious traps that sabotage success. And we’ve all been guilty of them at some point in our lives and I’m sure you’ll recognise them once they are revealed. Fact is, after going around the sun 52 times, I now thoroughly believe it’s these two traps that cause more…
PGS 140: The Great Authenticity Swindle
How authentic are you? The past few years, the buzzword online is authenticity. You’ve got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on. I think they are wrong. To me, they’re not being authentic they’re just being childish. And I’ll tell…
PGS 139: How to Survive Low Cost Competitors Without Slashing Your Prices
This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors. Listen in and discover… How to turn…
PGS 138: The Misguided Myth of the Better Mouse Trap
This week’s show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you’ll realise I can never be accused of being a motivational expert. Yet some times, it’s the bitter pill you need to swallow…