Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell. So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more…
PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it
Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse. As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling…
PGS 155: The Forbidden Remix of the Collier Principle
I’ve called today’s show: “The Forbidden Remix of the Collier Principle.” That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant,…
PGS 154: How to STOP Being a Slave to Your Emotions
Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response. It’s a deep subject… and we haven’t got time to do it justice… but I’ve got a couple of good…
PGS 153: Make Them Squirm & Make More Money
Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational…
PGS 152: The Insidious Rise of Virtue Signalling
On this week’s show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers. It’s called Virtue Signalling and you’ve probably heard of it and seen it in action. On the surface it looks harmless, even innocent, yet it hides a…
PGS 151: 3 Simple Words That Increase Sales
On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with. Listen in and discover… The 3 magic words that make…
Celebrating A Milestone With The 150th Episode
To celebrate the 150th episode of this illustrious and infamous show, I decided to answer questions from my listeners. And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers. Listen in and discover… What you absolutely must get right to survive and thrive online…
PGS 149: 3 Old-School Lessons That Almost Guarantee a Breakthrough
This week’s show is all about breakthroughs, in your business and in your life. And I’ll share 3 Old-School Lessons That Almost Guarantee a Breakthrough. Everyone is always searching for something new when it comes to breakthroughs. But many times, the answer comes from the old proven ways that have stood the test of time….
PGS 148: The 5 Magnetic Elements to Building Your Tribe (Part 2)
On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and persuasion. Listen in and discover… 5 highly effective ways to build trust and calm your…
PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)
On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans. And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable…