Many folks have drunk the Kool-Aid, and they’ll fight to stay inside the comforting embrace of their delusions. For us entrepreneurs, we can’t afford that luxury. We’ve got to take off the rose-coloured glasses and see life how it really is, not how we wished it to be. On this week’s show, I talk about my philosophy…
PGS 102: Old School Copy Sh*t That NEVER Goes Out Of Style
Some sh*t never changes… As certain as death and taxes, you can bet your bottom dollar that the sun will rise tomorrow… And those annoying freakin’ Kardashians will always be – well – bloody annoying. Same principle rings true in copy-world. On this week’s episode Pete and I jam on a handful of timeless copy…
PGS 101: Grizzled World-Class Copywriter Spills His Secret Sauce Guaranteed to Make Any Product You Sell Damn Near IRRESISTIBLE
This week, Pete shares a BIG lesson he learnt from an icon of the copywriting world, Mr Joe Sugarman. So tune in now, you’re going to discover a simple way to sell more of your stuff. First a story… Back in April 2007 Pete shared a dinner with Joe Sugarmen. Now, you can never accuse…
PGS 100: 100th episode celebrations (Australia’s master marketer hijacks the show)
This week, we celebrate the 100th episode of the ultra-valuable, Pete Godfrey Persuasion Show Podcast. And what a SPECIAL show we’ve lined up for you. On this weeks’ show Pete’s good mate, one time student, and master marketer Bret Thomson took over the show. He bailed Pete up with a handful of deep questions… and……
PGS 099: Persuasion Players Doctrines – Part 2
Last week Pete shared the first seven Persuasion Players Doctrines. This week, we dive straight in and share the next five. Tune in now and you’ll discover: Why you should never, EVER put anyone on a pedestal (no matter who they are or what they’ve achieved)… This one, dead-simple tip will almost INSTANTLY double your…
PGS 098: Persuasion Players Doctrines
Today we’re going to talk about Persuasion Players Doctrines. Last year, Pete did a group training called Persuasion Players. And throughout those 9 weeks, he shared many persuasion gold nuggets which he calls Persuasion Players Doctrines. This week, he shares the first 7. Press the *play* button above now and listen in. P.S. Join the…
PGS 097: Old Ben Franklin’s Secret of Success
Old Ben Franklin had some cool ideas. One of them was… Lay down with dogs wake up with fleas It basically means you’ve got to be careful about the company you keep. And back in the old days, long before Justin Bieber, selfies and Fakebook, this saying meant something different than it does today. Back…
PGS 096: Got A Few Runs On The Board? You Need To Listen To THIS…
Confidence…it’s a beautiful thing. It can push you to reach the best version of you. It can guide you to a world (financially, spiritually, whatever) you only once dreamed about. But there’s a darkside to confidence too. Almost no one talks about it. But if you fall into this trap you’ll do yourself more harm…
PGS 095: The Tony Soprano Copy Fee Method…How to Get Paid On Time…Every Time
‘A guy hands you a light envelope…it’s just the beginning’. – Tony Soprano You remember the TV show ‘The Sopranos’, right? Great show. Well written (Pete’s a big fan). Anywho, let me give the line above some context. When the stand-over gangsters featured in the show received a ‘light’ envelope from a client, or less money…
PGS 094: The Twiddle-Nator Strikes Again! (Celebrity Marketing Principles For Your Business Part 2)
He’s BAAAAACCCCCKKKK! This week, Glenn ‘The Twiddle-nator’ Twiddle returns to the mic and shares loads MORE marketing gems on how to become a celebrity in your market. No bullets for this one. Every single second of this 33 minute episode is certified marketing GOLD! Press play and tune in now. P.S. Join the ‘persuasion conversation’…
PGS 093: How To Cash In On The Lemming-Like Behaviour Of The Unwashed Masses
On this weeks’ show, Pete and I look at how you can cash in on the mass behaviour of others. You’ll want to listen in because this is where the money is. Tune in now and you’ll discover: One undeniable human trait…and how you can use it to your advantage How you can use FOMO (fear…