This week’s show is mainly for freelance copywriters however there are plenty of lessons for non-copywriters as well. I reveal simple ways you can expand your income and get better results for your clients. Listen in (just press the play button above) and discover… The one thing you must get right when taking on any…
PGS 111: How to Set Expectations So Your High Prices Seem Real Low
On this week’s show, I reveal a simple, yet advanced convert persuasion play few know and even fewer use. And it’s all about setting expectations with your audience, so they are more inclined to accept what you say. Not only that, it’s a perfect play when selling high priced products or services. Listen in (just…
PGS 110: The Great Social Media Swindle!
Have you ever wondered whether the time you spend on Social Media is worth it? Or is it just a giant time-suck? If so, this week’s show is for you. That’s because I cut through the hype and I give you 4 facts to consider when using Social Media. This way, you’ll get a clear…
PGS 109: The Absolute Fear of Making The Wrong Choice
Your customers fear making the wrong choice when purchasing products. They’ve made lousy choices before, have been burnt, and they are hesitant to make the wrong choice again. When you know this it gives you a distinct marketing advantage. You’ll never take their trust for granted. And on this week’s show, I give you a…
PGS 108: Q & A With The Wizard
What do you do when you have a burning marketing question that you desperately want answered? Go on facebook and pour your heart out? Get out of here! When you want answers, you ask the Word Wizard. And on this week’s show, I give you my take on some awesome feedback and some pressing questions….
PGS 107: How to WIN With Facebook Ads
Facebook ads can be a real goldmine when it comes to lead generation. What’s even better, success with facebook ads comes down to knowing the true core principles of direct response marketing. On this week’s show, I grill my producer Tamra Forde from FB Ads Made Easy, on how to make facebook ads pay. Listen…
PGS 106: 3 Traits That Ensure Continued Success
Quick wins are easy. Sustained success over a long time is much tougher. That’s because life throws so much at you and the older you get, the more you’ve had to deal with. So for continued success, you’ve got to keep your shit together. On this week’s show, I give you three points that have…
PGS 105: The Dark Side of Persuasion
Persuasion and manipulation. It’s a two-sided coin. On this week’s show, I talk about a controversial documentary now screening on Netflix that exposes a world of power, manipulation and greed. Just don’t shoot the messenger. Keep an open mind and see how you can use these lessons for ethical purposes. Listen in (just press the…
PGS 104: Two Copy Elements to Ramp up Your Sales
If you want to discover two real easy ways to increase your sales, you’re going to love this week’s show. That’s because I reveal two copy elements most people know, yet many fail to fully understand. They fail to maximise the true sales potential of these two critical copy elements. But not you! Not after…
PGS 103: The Profitable Habit of Accurate, Reality-Based Thinking
Many folks have drunk the Kool-Aid, and they’ll fight to stay inside the comforting embrace of their delusions. For us entrepreneurs, we can’t afford that luxury. We’ve got to take off the rose-coloured glasses and see life how it really is, not how we wished it to be. On this week’s show, I talk about my philosophy…
PGS 102: Old School Copy Sh*t That NEVER Goes Out Of Style
Some sh*t never changes… As certain as death and taxes, you can bet your bottom dollar that the sun will rise tomorrow… And those annoying freakin’ Kardashians will always be – well – bloody annoying. Same principle rings true in copy-world. On this week’s episode Pete and I jam on a handful of timeless copy…