Facebook ads can be a real goldmine when it comes to lead generation. What’s even better, success with facebook ads comes down to knowing the true core principles of direct response marketing. On this week’s show, I grill my producer Tamra Forde from FB Ads Made Easy, on how to make facebook ads pay. Listen…
PGS 106: 3 Traits That Ensure Continued Success
Quick wins are easy. Sustained success over a long time is much tougher. That’s because life throws so much at you and the older you get, the more you’ve had to deal with. So for continued success, you’ve got to keep your shit together. On this week’s show, I give you three points that have…
PGS 105: The Dark Side of Persuasion
Persuasion and manipulation. It’s a two-sided coin. On this week’s show, I talk about a controversial documentary now screening on Netflix that exposes a world of power, manipulation and greed. Just don’t shoot the messenger. Keep an open mind and see how you can use these lessons for ethical purposes. Listen in (just press the…
PGS 104: Two Copy Elements to Ramp up Your Sales
If you want to discover two real easy ways to increase your sales, you’re going to love this week’s show. That’s because I reveal two copy elements most people know, yet many fail to fully understand. They fail to maximise the true sales potential of these two critical copy elements. But not you! Not after…
PGS 103: The Profitable Habit of Accurate, Reality-Based Thinking
Many folks have drunk the Kool-Aid, and they’ll fight to stay inside the comforting embrace of their delusions. For us entrepreneurs, we can’t afford that luxury. We’ve got to take off the rose-coloured glasses and see life how it really is, not how we wished it to be. On this week’s show, I talk about my philosophy…
PGS 102: Old School Copy Sh*t That NEVER Goes Out Of Style
Some sh*t never changes… As certain as death and taxes, you can bet your bottom dollar that the sun will rise tomorrow… And those annoying freakin’ Kardashians will always be – well – bloody annoying. Same principle rings true in copy-world. On this week’s episode Pete and I jam on a handful of timeless copy…
PGS 101: Grizzled World-Class Copywriter Spills His Secret Sauce Guaranteed to Make Any Product You Sell Damn Near IRRESISTIBLE
This week, Pete shares a BIG lesson he learnt from an icon of the copywriting world, Mr Joe Sugarman. So tune in now, you’re going to discover a simple way to sell more of your stuff. First a story… Back in April 2007 Pete shared a dinner with Joe Sugarmen. Now, you can never accuse…
PGS 100: 100th episode celebrations (Australia’s master marketer hijacks the show)
This week, we celebrate the 100th episode of the ultra-valuable, Pete Godfrey Persuasion Show Podcast. And what a SPECIAL show we’ve lined up for you. On this weeks’ show Pete’s good mate, one time student, and master marketer Bret Thomson took over the show. He bailed Pete up with a handful of deep questions… and……
PGS 099: Persuasion Players Doctrines – Part 2
Last week Pete shared the first seven Persuasion Players Doctrines. This week, we dive straight in and share the next five. Tune in now and you’ll discover: Why you should never, EVER put anyone on a pedestal (no matter who they are or what they’ve achieved)… This one, dead-simple tip will almost INSTANTLY double your…
PGS 098: Persuasion Players Doctrines
Today we’re going to talk about Persuasion Players Doctrines. Last year, Pete did a group training called Persuasion Players. And throughout those 9 weeks, he shared many persuasion gold nuggets which he calls Persuasion Players Doctrines. This week, he shares the first 7. Press the *play* button above now and listen in. P.S. Join the…
PGS 097: Old Ben Franklin’s Secret of Success
Old Ben Franklin had some cool ideas. One of them was… Lay down with dogs wake up with fleas It basically means you’ve got to be careful about the company you keep. And back in the old days, long before Justin Bieber, selfies and Fakebook, this saying meant something different than it does today. Back…