On this week’s show I reveal two insidious traps that sabotage success. And we’ve all been guilty of them at some point in our lives and I’m sure you’ll recognise them once they are revealed. Fact is, after going around the sun 52 times, I now thoroughly believe it’s these two traps that cause more…
PGS 140: The Great Authenticity Swindle
How authentic are you? The past few years, the buzzword online is authenticity. You’ve got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on. I think they are wrong. To me, they’re not being authentic they’re just being childish. And I’ll tell…
PGS 139: How to Survive Low Cost Competitors Without Slashing Your Prices
This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive and thrive while charging more than his competitors. Listen in and discover… How to turn…
PGS 138: The Misguided Myth of the Better Mouse Trap
This week’s show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you’ll realise I can never be accused of being a motivational expert. Yet some times, it’s the bitter pill you need to swallow…
PGS 137: Mitch Miller Meets The Wizard
This week’s show is all about finding your voice and building a tribe of raving fans who hang on your every word. And I brought in a special guest to give me his take on this important subject. From humble (and sometimes shocking) beginnings, Mitch Miller has carved out a big audience who hang on…
PGS 136: The Wizard’s Guide to Powerful Positioning
This week’s show is all about YOU (your favourite subject). This should please you. More importantly, it’s about how to make yourself irresistible to your chosen audience. So relax, settle back and listen in and discover… What you don’t know can hurt you when it comes to positioning… see why knowing half the info lands…
PGS 135: Desire, Passion & Lust
This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all about living with passion and going after your dreams. So settle back and listen in…
PGS 134: 2 Part Copy Connection Formula
This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them. So settle back and listen in and discover… The Enemy in Common…
PGS 133: The Money is Made BEFORE You Write a Word of Copy (Part 2)
On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement. Listen in and discover… How to create irresistible offers so tempting, your audience is incapable to resist! (You get to…
PGS 132: The Money is Made BEFORE You Write a Word of Copy
A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace. And it’s these…
PGS 131: Are You Chasing Success or Validation?
Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank. Listen in and discover… How chasing validation from peers could severely limit the amount of money you make Why filling your facebook group with Gurus isn’t such a bright…