This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all about living with passion and going after your dreams. So settle back and listen in…
PGS 134: 2 Part Copy Connection Formula
This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them. So settle back and listen in and discover… The Enemy in Common…
PGS 133: The Money is Made BEFORE You Write a Word of Copy (Part 2)
On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement. Listen in and discover… How to create irresistible offers so tempting, your audience is incapable to resist! (You get to…
PGS 132: The Money is Made BEFORE You Write a Word of Copy
A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace. And it’s these…
PGS 131: Are You Chasing Success or Validation?
Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank. Listen in and discover… How chasing validation from peers could severely limit the amount of money you make Why filling your facebook group with Gurus isn’t such a bright…
PGS 130: 3 Bullshit Dogmas You Can Easily Break And Still Succeed
The theme of this week’s show is all about living your life your way, not the way others have planned for you. I discuss how to play your own game, finding out what works for you, and I shatter a few dogmas all the gurus gush about. Listen in and discover… The monkey see, monkey…
PGS 129: How to Build Your Cash Character That Instantly Bonds With Your Audience
This week’s show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience. Put it this way… To influence, you need to connect with the people who you are targeting. And for connection to occur,…
PGS 128: How to Survive & Thrive in a Fast Changing World
Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change. One person who really gets this is Eve John. From a simple idea that launched a worldwide retail product, to helping tradies get more jobs, right…
PGS 127: How to Make More Money With Less Leads
Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception. So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show. Listen in…
PGS 126: How to Stop Being So Damn Needy & Fearful & Make More Sales!
Have you ever agreed to do something for someone when you really haven’t got time for yourself? You don’t want to offend, so you agree, and get behind on your own stuff? Or have you ever felt too afraid to step up and stand out, for fear of criticism? If so, you’re not alone. We’ve…
PGS 125: This is Why Most Ads Suck
This week’s show is all about writing copy that gets attention and really gets in there and stirs the emotions. I give you 3 effective ways to do this. By the way… Consider this… The word EMOTION means ‘disturbance’ from the Latin ‘to disturb or agitate.’ Now there’s a BIG lesson right there. So basically,…