Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague. Listen in…
PGS 165: How to Create a Winning Persuasive Attitude (Part 1)
Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become…
PGS 164: The Missing Word of Persuasion
Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience. Listen in and discover… Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection…
GS 163: The Missing Piece of The Success Equation Puzzle
On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you’ll be able to achieve more than you ever thought possible. Listen in and discover… An old saying that holds the key to getting what you…
PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion
The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story. That’s because Vito understood…
PGS 161: Wizard on Wealth
One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them….
PGS 160: (Part 2) 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members
Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas. This week I finish off this membership series with the third and fourth area to focus on in your membership. It’s these final two areas where the big…
PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)
Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on. Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more…
PGS 158: How to Make Your Membership Group Stick
If you run any kind of membership, then you’ll want to listen to today’s show right now. That’s because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises. I’ve helped hundreds of my members over the years launch some kind of membership. I’ve…
PGS 157: Confused Prospects Don’t Buy
Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell. So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more…
PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it
Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse. As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling…