On today’s show we talk about a simple way to get along with people and make them feel special… and also, if you’re a leader of a team, you’ll see how to get the most out of people so they are happy and more productive. And you’ll see how my Persuasion Players Doctrine #21 achieves…
PGS 177: How to maximise the earning potential of every piece of copy you write
As marketers, we get paid when a promotion is done. It’s that simple. So if you want to make more money as a copywriter or a marketer, you’ve got to get quick at pumping out the promotions. But more importantly, we need to maximise the earning potential of every piece of copy we write. This…
PGS 176: Copywriting Templates Made Easy
Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today’s show I make it easy. I reveal a simple process to create your own copy templates. And even though on the show we talk about creating an email auto-responder template, so…
PGS 175: The Cardinal Sin of Persuasive Writing
We’re back after a couple of months off and I’ve got to tell you… it feels so good. This week’s show is all about Persuasive Writing which is one of my favourite subjects. I’ll show you what elements to include so your words connect, persuade and ultimately sell. And I’ll reveal what you should avoid…
PGS 174: 3 Instant Rapport-Building Hacks
We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too. Listen in and discover… The one thing your…
PGS 173: Gary Halbert the Master of the BIG Idea
On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up with the BIG Idea is where the money is. Basically… the money is made…
PGS 172: Facebook Ad Hacks That Get You More Clicks
Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile…
PGS 171: Why Your Swipe-File is Just The Start
We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show. Listen in and discover… My Master File principle… and why…
PGS 170: 7 Must Read Life Books For Entrepreneurs
On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly. Listen…
PGS 169: 10 Must Read Copywriting Books
On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief. And sure, I’ve left out many and some will find fault in my list…
PGS 168: How to Get Better At Persuasion Almost Instantly
On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?) I brought this up in my facebook group the other day and I…