Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational…
PGS 152: The Insidious Rise of Virtue Signalling
On this week’s show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers. It’s called Virtue Signalling and you’ve probably heard of it and seen it in action. On the surface it looks harmless, even innocent, yet it hides a…
PGS 151: 3 Simple Words That Increase Sales
On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with. Listen in and discover… The 3 magic words that make…
Celebrating A Milestone With The 150th Episode
To celebrate the 150th episode of this illustrious and infamous show, I decided to answer questions from my listeners. And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers. Listen in and discover… What you absolutely must get right to survive and thrive online…
PGS 149: 3 Old-School Lessons That Almost Guarantee a Breakthrough
This week’s show is all about breakthroughs, in your business and in your life. And I’ll share 3 Old-School Lessons That Almost Guarantee a Breakthrough. Everyone is always searching for something new when it comes to breakthroughs. But many times, the answer comes from the old proven ways that have stood the test of time….
PGS 148: The 5 Magnetic Elements to Building Your Tribe (Part 2)
On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and persuasion. Listen in and discover… 5 highly effective ways to build trust and calm your…
PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)
On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans. And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable…
PGS 146: What’s Working Now (Facebook Ads)
On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect. Usually, I don’t let my producer Tamra Forde talk too much on the show….
PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service
On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to…
PGS 144: The One Thing That Gets Favours Granted
Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people…
PGS 143: How to Command Respect
On this week’s show I talk about one of Robert Green’s 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you’re building a following, this will give you something to think about. Listen in and discover… If you want to lead, there is one critical…