On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up with the BIG Idea is where the money is. Basically… the money is made…
PGS 172: Facebook Ad Hacks That Get You More Clicks
Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile…
PGS 171: Why Your Swipe-File is Just The Start
We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show. Listen in and discover… My Master File principle… and why…
PGS 170: 7 Must Read Life Books For Entrepreneurs
On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly. Listen…
PGS 169: 10 Must Read Copywriting Books
On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief. And sure, I’ve left out many and some will find fault in my list…
PGS 168: How to Get Better At Persuasion Almost Instantly
On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?) I brought this up in my facebook group the other day and I…
PGS 167: Persuasion Lessons From the Aussie Election
Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what’s going down and how people think and act). On today’s show, I reveal two big persuasion lessons I observed from the recent election. Listen in and discover… What…
GS 166: How to Create a Winning Persuasive Attitude (Part 2)
Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague. Listen in…
PGS 165: How to Create a Winning Persuasive Attitude (Part 1)
Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become…
PGS 164: The Missing Word of Persuasion
Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience. Listen in and discover… Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection…
GS 163: The Missing Piece of The Success Equation Puzzle
On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you’ll be able to achieve more than you ever thought possible. Listen in and discover… An old saying that holds the key to getting what you…